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Updated Amazon DSP Integration

August 23, 2023
August 23, 2023

We’re excited to announce our updated integration with Amazon DSP! Amazon DSP is an advertising service that enables advertisers to programmatically buy display, video, and audio ads across the web on Amazon-owned sites and high-quality third-party sites. 

Similar to various well-known digital marketing platforms, Amazon Advertising provides a variety of choices aimed at assisting brands and agencies in attaining their advertising objectives. By utilizing self-service advertising features such as sponsored page listings, product placements, and display advertisements within the Amazon DSP, marketers can effortlessly establish and oversee their Amazon Advertising campaigns.

Our Amazon DSP integration allows NinjaCat users to leverage Amazon DSP analytics directly in our platform. Ingest, store, and transform Amazon DSP performance metrics from video, audio, display, device, and custom ads along with all of your other digital campaign sources and package them into ready-to-ship reports or dashboards. Our new Amazon DSP integration helps you:

  • Make metrics-based decisions and adjust Amazon DSP strategies using valuable insights, and gauge outcomes through performance reporting.
  • Provide market-leading, unified campaign performance reporting at scale across hundreds of Amazon client accounts, increasing your ability to reinforce the value you deliver.

The addition of an Amazon DSP integration within NinjaCat expands our ability to help agencies and brands track performance across a multitude of products and campaigns, easily automate Amazon advertising reports, and deliver these at scale.

For more detailed information on this integration, check out this Help article to read more about setting up Amazon DSP in NinjaCat. Also check out this article for a list of Amazon-specific dimensions and metrics, to make sure you’re measuring and monitoring the analytics that matter. 

As always, we welcome any questions you may have or any feedback on how we can improve our integrations and platform. Please reach out directly to your CSM or [email protected] as needed.

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