Data Management
2
min read

Google Sheets + NinjaCat: Enhancing Your Client Success Strategy

Published:
January 16, 2024
Updated:
January 23, 2024

Your agency’s ability to transform data into actionable insights for client strategy is pivotal. While Google Sheets is a powerful tool in this endeavor, integrating it with NinjaCat can elevate your capabilities to new heights. This blog will explore how combining Google Sheets with NinjaCat can revolutionize client retention, reporting efficiency, actionable insights, and team productivity.

NinjaCat’s Integration with Google Sheets

Marketers and agency leadership already know how important and impactful Google Sheets can be, to help them gather, analyze, and ship campaign performance data internally and to clients. But what you might not know is that NinjaCat can take all of the hard work your team is doing in Google Sheets and amplify it.


When Google Sheets is integrated with NinjaCat, your agency can take all of the custom calculations and advanced work you’ve done in spreadsheets and connect that to the data layer in NinjaCat, allowing you to transform, analyze, and utilize all that data in reports, customizable templates, and dashboards.

But what are some of the more advanced ways NinjaCat’s integration with Google Sheets can benefit your agency? Let’s find out!

Automated Client Feedback Analysis with Google Sheets

Gathering customer feedback is only a partial accomplishment. The real impact on customer experience comes from analyzing this feedback data. Yet, many agencies either underestimate the value of dissecting this data for actionable insights, or they lack, or are unaware of, the necessary tools and resources for effective analysis.

Analyzing client feedback manually entails a strategic approach and numerous steps. This method demands proficiency in spreadsheets to sort and categorize the feedback, followed by the generation of comprehensible reports for analysis.

Feedback analysis emphasizes a comprehensive view of the entire customer experience, encompassing aspects ranging from the purchasing process and brand perception to overall brand experience and beyond. Conversely, user feedback analysis is particularly valuable for gaining insights into your products or services' usability. This analysis aids in understanding and refining the user journey.

Implement sentiment analysis from surveys through Google Sheets, and utilize NinjaCat to aggregate this data with other performance metrics. This comprehensive overview enables quicker, more informed decisions to boost client satisfaction. NinjaCat’s automation features reduce manual effort, allowing your team to analyze and accurately report client experience and concentrate on strategic client management.

Dynamic Reporting Dashboards

NinjaCat enables marketing agencies to track and optimize campaigns through features like automated reporting, bid optimization, cross-channel monitoring, and integrated dashboards from over +1,000 data sources.

Use Google Sheets for data feeds and enhance them with NinjaCat’s advanced reporting tools. While Google Sheets captures live data from advertising platforms, NinjaCat transforms this data into visually compelling, client-friendly reports. This synergy ensures reports are both timely and engaging.

NinjaCat’s sophisticated analysis tools help distill complex data from Google Sheets into clear, actionable, data-driven insights for clients. Our one-to-many integration with Google Sheets means that you can report on and analyze all of the information you desire for clients, both on an individual and aggregate level. That means:

On-Time Insights: You now have access to the last sync time and error messaging, right at your fingertips.

Data Consistency: NinjaCat works tirelessly to ensure that your data remains consistent between the template builder, report profiles, and dashboards.

Aggregation and Analysis: Google Sheets enables users to import data from third-party platforms without direct integration, allowing for the aggregation and analysis of diverse metrics in one centralized location.

Tailored Sync Options: We've recently introduced various sync interval options, giving you the power to refresh and update your data more frequently. Your data, your way!

Predictive Analytics for Improved Campaign Performance

Agencies can achieve predictive analytics in Google Sheets by integrating with tools like NinjaCat and using built-in functions, add-ons for statistical analysis, visualizations, custom scripts, and machine learning models for comprehensive and tailored data analysis.

Combine Google Sheets' forecast function, regression analysis, and other predictive analytics with NinjaCat's performance tracking to track and validate these predictions against actual campaign performance. Our seamless integration with Google Sheets streamlines predictive analytics in NinjaCat, enhancing the accuracy and efficiency of your campaign strategies.

Cross-Functional Collaboration

While Google Sheets serves as a data repository, NinjaCat’s platform enables various teams to collaboratively analyze and strategize, reducing miscommunication and fostering synergy. NinjaCat’s unified platform ensures consistency and accuracy in reporting, vital for client and team alignment.

NinjaCat promotes data democratization by integrating diverse data sets into a unified platform, automating report generation, and offering customizable dashboards, thereby simplifying access and interpretation of data across various organizational levels and technical backgrounds.

Advanced Functions in Google Sheets

For the more seasoned spreadsheet masters out there, there are three advanced Google Sheets functions designed to streamline data handling and analysis that can really transform the way data can be leveraged within NinjaCat: handling errors, working with IF statements, and working with dates​.

Handle Errors with IFERROR

Step 1: Identify any formulas in your sheets that may produce errors (like #N/A, #VALUE!, #REF!, etc.) in certain circumstances.

Step 2: Wrap these formulas with the IFERROR function. For example, IFERROR (your_formula, "Alternate value or text"). This will replace any errors with a default value or a custom message, ensuring your reports remain clean and interpretable.

Utilize IF Statements for Conditional Logic

Step 1: Analyze your data and identify scenarios where you need to apply conditional logic (e.g., categorizing data based on certain criteria).

Step 2: Use the IF function to create these conditional statements. For instance, IF(condition, value_if_true, value_if_false). This can be used to categorize data, create flags for specific conditions, or calculate values based on certain criteria.

Step 3: Incorporate these IF statements into your data processing routines to automate the categorization and analysis within your reports.

Manage Dates with DATEDIF

Step 1: Identify where date calculations are necessary in your reporting (like calculating the number of days between campaign start and end dates).

Step 2: Use the DATEDIF function to calculate differences between dates. The syntax is DATEDIF(start_date, end_date, "unit"), where "unit" specifies the type of difference required (days, months, years).

Step 3: Apply these calculations to track campaign durations, time until a deadline, or periods of performance, enhancing your time-based reporting.

Integrating with NinjaCat

Step 1: Once you have implemented these functions, ensure your Google Sheets are properly linked to NinjaCat.

Step 2: Utilize any available APIs or import/export features of NinjaCat to ensure seamless data transfer from Google Sheets.

Step 3: Regularly update and maintain these sheets to ensure that the data feeding into NinjaCat is accurate and up-to-date. Test the data flow from Google Sheets to your reporting platform to ensure accuracy. Continuously review and optimize the formulas based on feedback and the evolving needs of your data analysis and reporting.

By following these steps, marketing agencies can effectively utilize the advanced functions of Google Sheets to improve the quality and efficiency of their data management and reporting processes.

Incorporating NinjaCat with the advanced work you’re already doing for clients in Google Sheets can significantly enhance your service delivery and client experience. This powerful combination streamlines reporting, enriches data analysis, and fosters better client relationships. Embracing these tools not only transforms data into actionable insights but also reinforces your agency as a leader in data-driven client success.

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