How Yext Analytics and NinjaCat Reporting Level-Up Local Marketing

September 13, 2021

4

min read

Partners & Integrations

Adam
Gould

Partnership Development

Leap Agency

What is Yext?

Yext empowers marketers to manage verified information about their brand across their websites, mobile apps, internal systems, and the entire Knowledge Network — approximately 200 maps, apps, search engines, GPS systems, and social networks including Google, Apple, Facebook, Bing, and Yahoo. Pages from Yext are built according to SEO best practices for worldwide content delivery with maximum discoverability, reliability and performance.

The Yext platform gives marketing departments a competitive edge by centralizing information not easily located by typical search engines. With Yext, marketing teams can boost digital performance by capturing, converting, and retaining more customers with direct answers and clear calls-to-action wherever they search. 

Ultimately, Yext is about providing an enhanced consumer experience that fosters loyalty and builds trust by giving people the right answers about businesses or organizations and acting on their feedback.

How Yext Analytics and NinjaCat Reporting Makes A Difference 

Yext is a powerful tool to gather information about what customers are searching for. In order to translate the value a platform like Yext provides a marketing department, performance reporting becomes an integral part of the workflow.

NinjaCat mutual customers use Yext to manage their local online presence, and integrate data from the Yext platform into presentation-ready reports they can automate at scale. 

An example of an Executive-level marketing performance report, aggregating common local metrics found on Yext


Whether it’s clicks, calls, or chats, customer reviews of your product or service, competitive benchmarks, or analytics from local search engines, NinjaCat allows marketing teams to easily plug and present Yext data into pixel-perfect reports, ready to annotate and ship. 

Other reportable Yext metrics available for visualization within NinjaCat include;

  • Facebook Check-ins
  • Facebook CTA Clicks
  • Facebook Impression
  • Facebook Likes
  • FourSquare Check-ins
  • Google Map views
  • Google Phone Calls
  • Google Search Queries
  • Google Search Views
  • Review Ratings
  • Searches
  • Yelp Customer Actions
  • Yelp Page Views
  • And more!

Powerful Intelligence = Powerful Reports

From marketing and ad agencies, to ecommerce startup brands, all the way to huge media companies; businesses today have access to a ton of information and intelligence. Which is why marketers employing Yext to curate marketplace information, and leveraging that data into pixel-perfect presentations with NinjaCat, are using powerful intelligence to create powerful reports.