Enterprise Marketing Analytics is all about data, but it takes people to tell a compelling data story. Let's do this together.
Feb 23, 2021
6 min read
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Product Marketing Manager
@ninjacat
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Client Reporting Examples From Data Storytelling Ninjas
There is a lot of advice out there on building client reporting – from which data sets to include, to what performance metrics provide the most compelling data story. But what does an effective client report actually look like? We’ve compiled some of the best examples from our own agency customers at NinjaCat to share.
There is a lot of advice out there on building client reporting – from which data sets to include, to what performance metrics provide the most compelling data story. But what does an effective client report actually look like?
We’ve compiled some of the best examples from our own agency customers at NinjaCat to share.
These example reports span across several verticals: from medical marketing, auto dealerships, and multi-location retail. They showcase KPI tracking for paid campaigns, performance in SEO, PPC, highlight ROI, and much more.
Here are examples, templates, and mock-ups of our own reports, demonstrating how your ad agency can tell better stories with your data, through NinjaCat.
This Google Shopping mock report focuses on e-commerce initiatives and ROI and demonstrates NinjaCat's ability to bring custom design to client presentations. Key elements of the dynamic report include calculation breakdowns in ROI performance, roll ups of product performance, and revenue trends.
This monthly report highlights KPIs for an auto dealer’s website, including engagement metrics and traffic, providing a high-level overview of site performance.
Agencies sometimes prefer to showcase data in Powerpoint or as PDFs. With NinjaCat’s easy-to-scale templates, data integrations, and automated client reports, you can take your data and tell a unique story in one beautiful package, for every client, every time.
NinjaCat can easily produce reports of any size, and visualize data sets in any theme. NinjaCat makes it simple to take data and create good looking reports that tell an impactful story.
A presentation should tell a story, reflect on information, and inspire action. This client report mock-up tracks product-specific search and display activity within Google Ads, and places this next to project updates on campaigns, and budget pacing information, all tracked with NinjaCat’s software.
In addition to reports, the NinjaCat template builder can also produce stunning interactive dashboards. This example is a static, downloaded version of a dashboard layout utilizing color coding to identify comparisons. You'll notice Clicks, Leads, and CPL (the key metrics in this dashboard) all have a color assigned to them at the top. These colors can be easily identified throughout the design.
NinjaCat services several agencies in the healthcare vertical, including dental. This presentation showcases NinjaCat's ability to bring images into a report for a professional, but distinct feel. Custom data fields, like "New Patient Trends" above, are another way NinjaCat allows your agency to make unique client reports. With data integration being core to our product’s functionality, datasets of all shapes and sizes can be automatically integrated into your NinjaCat client report.
This is a customizable social media report template, showcasing fan growth and Follower trends. The KPIs your marketing agency chooses to report on are up to you, but a reporting framework, like this Online Fan Statistics report, helps communicate the value your agency brings to your client. If clients struggle to comprehend marketing effectiveness due to confusing data, a high-level approach to reporting can be impactful.
For more information on client reporting, or if you're interested in scheduling a demo, let's get started!
