What's Inside the Guide?
Learn how to dive into data and discern the proper metrics driving campaign effectiveness. Discover how 'best-in-class' client reporting is about structure and storytelling. Explore key differences between data visualization and presentation styles that you can include in your next report.
Data Storytelling vs. Data Deluge - A spreadsheet may be filled with data and information, but that doesn't mean it tells a story. Learn how to make sensible reports your clients will understand.
Structure, Structure, Structure - There are essential components to producing a high-quality report. You'll discover the elements that make the most sense for your campaigns.
Dashboards vs. Client Reports - While many agencies think a dashboard is a fine vehicle for communicating results, our own research shows only 10% of clients with access to a performance dashboard actually log in to use it.
