How Simpli.fi + NinjaCat Help Digital Marketers Locate Success

March 17, 2021

3

min read

Case Studies

John
Hoeft

VP of Strategic Partnerships

Leap Agency

Precise Location-Based Targeting & Reporting

Simpli.fi is a leader when it comes to Geo-Fencing with Conversion Zones that help drive performance for agencies and marketers. With Simpli.fi’s location-based targeting solutions, you are able to build custom-shaped target fences around relevant locations, such as competitor stores and nearby neighborhoods, to capture users for targeting.

Using Simpli.fi’s variable recency options, you can reach consumers at precisely the right time – from the moment a user visits a geo-fence to 30 days later. Additionally, you can build conversion zones around an advertiser’s store locations to track the number of users who were delivered an ad and then visited a location in person, providing online-to-offline in-store attribution.

Agencies and marketers also benefit from Simpli.fi’s Keyword Search and Contextual Retargeting, offering keyword-level granularity. You can activate these behavioral targeting tactics to reach users who have directly expressed interest in your products and are actively searching for or reading about relevant content. By targeting based on intent, you are only targeting active shoppers and not wasting impressions.

Agencies and Marketers that take advantage of Simpli.fi’s Addressable Geo-Fencing solution will see increased results. This feature allows you to target specific households.  With Simpli.fi’s Addressable Audience Curation tool, you are able to curate addressable audiences in real-time based on property type, location, and more than 500 demographic data variables.

Simpli.fi’s Addressable Geo-Fencing solution uses GPS data paired with plat lines to match each address to the exact physical location, shape, and size of the property. The system then automatically builds geo-fence target zones around each property for targeting the individual households across all devices, including OTT/CTV devices. 

With the targeting parameters set, Simpli.fi’s granular reporting capabilities give you the insights you need to accurately gauge performance. In order to maximize the value of this data, you’ll need a digital marketing performance reporting platform…NinjaCat!  By cross-checking Simpli.fi’s advanced data and analytics, NinjaCat can report on the total visits and the Cost Per Visit (CPV) for each individual location, as well as the brand as a whole. Data visualizations within NinjaCat’s report builder help marketers clearly see and understand how their advertising dollars are impacting the bottom line.

Granular, Turnkey Reporting from NinjaCat

Simpli.fi’s advanced technology provides data-element level insights specifically tied back to yo KPIs; Total Visits and Cost Per Visit (CPV) – and much more. Mutual customers can leverage Simpli.fi’s partnership with NinjaCat to maximize the value of this data. By aggregating campaign data and insights in NinjaCat, they can present standardized, scalable reports using a client reporting process that can be applied across all levels of their brand and individual locations.

With a turnkey integration, NinjaCat ingests and organizes a massive amount of Simpli.fi’s robust campaign data to produce comprehensive and tailored reports. They provide proprietary graphical and insightful formats using plug-and-play reports and visual dashboards to help marketers quickly gauge performance at every level. Leveraging the advanced data and analytics of Simpli.fi, NinjaCat is able to provide roll-up reports as well as precise reports down to an individual location.

NinjaCat offers advanced customizations and flexible reports so that each individual location or end user can have a tailored report. This enables marketers to easily see how campaigns are performing and react accordingly. Additionally, valuable benchmarking metrics help individual locations compare performance across other locations and even other brands. All told, NinjaCat seamlessly helps advertisers prove the effectiveness of Simpli.fi’s targeting in a highly digestible way.

Together, Simpli.fi and NinjaCat help marketers drive and measure results at all levels. With precise targeting and streamlined reporting, multi-location retailers are able to see exactly how their digital campaigns are driving in-store visits and contributing to the bottom line.