Podcast
What Gets Measured
Our award-winning podcast dives into the data, strategy and stories behind marketing success. Each bi-weekly episode features candid conversations with industry leaders, giving marketers applicable anecdotes and topical takeaways for their marketing programs because...“what gets measured, gets managed.”
Latest Episodes
Why AI Will Be An Amplifier, Not A Replacement
NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.
May 20, 2025
4
minute listen
Rethinking Marketing Strategy with Causal AI
AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively.
May 6, 2025
6
minute listen
Leveraging Data in Marketing
Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast.
April 22, 2025
6
minute listen
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What's Next for Digital Marketing?
CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing.
April 8, 2025
5
minute listen
The Ecosystem-Centered Marketing Strategy
Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.
March 25, 2025
7
minute listen
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How To Achieve Measurable Success with AI
How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI’s full potential, avoid common adoption mistakes, and see immediate, real-world impact.
March 11, 2025
5
minute listen
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Jake Sanders
Jake Sanders is Content Marketing Manager at NinjaCat. With more than a decade of experience in marketing, he brings creativity and storytelling to every conversation—shaped by his background as a professional musician and composer. At NinjaCat, Jake blends strategy and storytelling to help marketers connect data, insights, and real-world impact.
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Jessica Graeser
Jessica Graeser is VP of Marketing at NinjaCat. A marketing leader with 20 years of experience in B2B SaaS, MarTech, and digital media, she’s passionate about helping marketers turn complex data into compelling stories. At NinjaCat, she’s focused on redefining marketing analytics through AI and generative technologies—making it easier for teams to uncover insights and drive smarter growth.
Connect on Linkedin