Podcast
What Gets Measured
Our award-winning podcast dives into the data, strategy and stories behind marketing success. Each bi-weekly episode features candid conversations with industry leaders, giving marketers applicable anecdotes and topical takeaways for their marketing programs because...“what gets measured, gets managed.”
Latest Episodes
Truth Before Meaning: Data, Storytelling & AI
Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions.
August 12, 2025
6
minute listen
Fixing the Disconnect Between Brand, Demand, and Dollars
Charlie de Thibault calls out marketing’s obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams.
July 29, 2025
4
minute listen
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A New Mindset for AI-Augmented Marketing
Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity.
July 15, 2025
5
minute listen
Make Better Bets with Causal AI
Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs.
July 1, 2025
6
minute listen
Better MarTech Starts with Better Experiments
Most martech stacks don’t break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people.
June 17, 2025
5
minute listen
From Static to Dynamic: How Better Links Create Smarter Ads
Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale.
June 3, 2025
4
minute listen
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Jake Sanders
Jake Sanders is Content Marketing Manager at NinjaCat. With more than a decade of experience in marketing, he brings creativity and storytelling to every conversation—shaped by his background as a professional musician and composer. At NinjaCat, Jake blends strategy and storytelling to help marketers connect data, insights, and real-world impact.
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Jessica Graeser
Jessica Graeser is VP of Marketing at NinjaCat. A marketing leader with 20 years of experience in B2B SaaS, MarTech, and digital media, she’s passionate about helping marketers turn complex data into compelling stories. At NinjaCat, she’s focused on redefining marketing analytics through AI and generative technologies—making it easier for teams to uncover insights and drive smarter growth.
Connect on Linkedin