Marketers are inundated with thousands, if not millions, of data points daily. There are never-ending advertising and marketing channels to track, metrics and dimensions to analyze, and campaigns to optimize. With so much data to contend with, marketing agencies face the extraordinary challenge of unifying all that data into profitable performance insights for each client.
Agencies must address three key data challenges to enable their team members to provide transformative digital marketing results at scale.
Explore common mistakes agencies make when managing performance analytics and learn how those limit agency growth. Industry experts distill years of experience into key steps and actionable tips you can use to address the “data deluge” at your agency before it becomes unmanageable.
Creating a data narrative that resonates
Unifying data into a single platform
Scaling marketing analytics and reporting processes