Podcast
What Gets Measured
Our award-winning podcast dives into the data, strategy and stories behind marketing success. Each bi-weekly episode features candid conversations with industry leaders, giving marketers applicable anecdotes and topical takeaways for their marketing programs because...“what gets measured, gets managed.”
Latest Episodes
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Organizing Information in the Age of AI
Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data
December 18, 2025
minute listen
The Real Work Behind AI-Ready Organizations
Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation.
November 4, 2025
4
minute listen
Nobody Cares About AI Ethics
Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions.
October 21, 2025
4
minute listen
Cracking the Code on Social Media ROI
Emeric Ernoult, CEO of Agorapulse, shares why social ROI is so hard to measure—and how marketers can move beyond vanity metrics to prove real impact.
October 7, 2025
4
minute listen
AI in Marketing Ops: Scary, Exciting, Essential
Dive into clean data and aligned teams in martech, AI that actually works, and learn what’s driving marketing ops success right now with Darrell Alfonso.
September 23, 2025
5
minute listen
Smarter AI Starts with Human Know-How
AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI.
September 9, 2025
4
minute listen
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Your Hosts
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Jake Sanders
Jake Sanders is Content Marketing Manager at NinjaCat. With more than a decade of experience in marketing, he brings creativity and storytelling to every conversation—shaped by his background as a professional musician and composer. At NinjaCat, Jake blends strategy and storytelling to help marketers connect data, insights, and real-world impact.
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Jessica Graeser
Jessica Graeser is VP of Marketing at NinjaCat. A marketing leader with 20 years of experience in B2B SaaS, MarTech, and digital media, she’s passionate about helping marketers turn complex data into compelling stories. At NinjaCat, she’s focused on redefining marketing analytics through AI and generative technologies—making it easier for teams to uncover insights and drive smarter growth.
Connect on Linkedin