The Next Phase of Marketing Intelligence: Research Webinar

Date: Wednesday, April 15, 2026
Time: 1pm EST / 10am PST

Join us for a 30-minute webinar where we’ll unpack the findings from our new original research report, The Next Phase of Marketing Intelligence: AI Maturity Across the Analyze-Optimize-Act Cycle.

In January 2026, we surveyed 532 senior leaders in marketing, advertising, and media operations and found out:‍

• 88% are satisfied with AI’s impact on performance outcomes
• but only 16% use a centralized AI layer and just 9% are piloting or using AI agents across workflows

So how are the most advanced teams turning AI maturity into a competitive advantage?

What You’ll Learn:

• Where marketing teams are getting stuck today—from data aggregation and normalization to manual reporting and slow execution
• Why AI maturity is becoming mission-critical—and how connected intelligence is reshaping the Analyze-Optimize-Act cycle
• Top barriers to advanced AI adoption—including integration challenges, privacy concerns, and limited internal expertise
• What’s next for marketing intelligence? Insights into how leading teams are reducing manual work, accelerating reporting, and improving workflow coordination with more advanced AI