Campaign Performance Monitoring
Ad Fraud Indicator Flagger
What it does
Detects signals of ad fraud in display and programmatic campaigns, such as abnormally high CTR (5x+ average) with zero conversions, bot-like click patterns, and suspicious geographic clusters. Quantifies suspected fraudulent spend.
What it outputs
- Campaign
- Placement
- Risk indicators
- Estimated waste
How it runs
Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.
See this agent run on your accounts.
Every agent in the library, working off your own data, approved by your team.
Data it works with
Google Ads
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DV360
What it needs
Self-contained
Tags
Monitoring, Fraud, Display, Programmatic
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Ad Budget Optimization
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Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.
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Campaign Performance Monitoring
ROAS Threshold Enforcer
Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.
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Performance Analytics & Reporting
Channel Contribution Calculator
Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.
Self-contained
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