Paid Search

Conversion Lag Analyzer

Self-contained

Runs per account

What it does

Calculates the average time-to-conversion per campaign by analyzing conversion lag data (days between click and conversion). Flags campaigns where the standard reporting window may be cutting off 20%+ of delayed conversions.

What it outputs

Median conversion time
Percentage of conversions beyond 7/14/30 days
Recommended attribution window

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Ads

Bing-Ads

GA4

What it needs

Self-contained

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AdOps

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Ad Budget Optimization

Daily Spend Pacing Monitor

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

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Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

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Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

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