Marketing Strategy & Planning

Competitor Landscape Briefer

Self-contained

Runs per account

What it does

Generates a competitive landscape brief for a new client showing who they are competing against in paid search (from Microsoft Advertising auction insights) and organic search (from SERP analysis) for their target keywords. Outputs a landscape document with competitor domains, estimated spend levels, messaging themes, and strategic positioning summary.

What it outputs

Competitor domains
Estimated spend levels
Messaging themes
Strategic positioning summary

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Ads

Bing-Ads

Google Search Console

SEMRush

What it needs

Self-contained

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