Performance Analytics & Reporting
Conversion Path Mapper
What it does
Maps the most common multi-touch conversion paths across ad channels (e.g., Display > Search > Brand Search > Convert) and identifies which channel sequences produce the highest conversion rates and lowest CPA.
What it outputs
- Top 10 conversion paths
- Path length
- Conversion rate
- Recommended budget implications
How it runs
Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.
See this agent run on your accounts.
Every agent in the library, working off your own data, approved by your team.
Data it works with
Google Ads
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DV360
GA4
What it needs
Self-contained
Tags
Reporting, Attribution, Analytics
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Performance Analytics & Reporting
Channel Contribution Calculator
Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.
Self-contained
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