Taxonomy & Data Management

Conversion Count Discrepancy Flagger

Self-contained

Runs per account

What it does

Compares conversion counts between the ad platform (Google Ads, Meta) and analytics platform (GA4) per campaign, flagging discrepancies greater than 15%. Diagnoses likely causes (attribution window differences, cross-domain tracking, consent gaps).

What it outputs

Platform count
Analytics count
Percentage difference
Probable cause

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Ads

Bing-Ads

Facebook

GA4

What it needs

Self-contained

More agents in this category

AdOps

Conversion Tracking Integrity Checker

Verifies that conversion actions across ad platforms are properly firing, not double-counting, and aligned with analytics data.

Self-contained

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Ad Budget Optimization

Daily Spend Pacing Monitor

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

Self-contained

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Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

Self-contained

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Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

channel-contribution-calculator