Paid Search

Auction Pressure Patty

Self-contained

Runs per account

What it does

Detects when new competitors enter the client's Microsoft Advertising auctions or existing competitors increase bidding aggressiveness (impression share jumps 15%+ in a week).

What it outputs

Competitor domain
Impression share change
Affected campaigns
Recommended response (increase bids, expand budgets, or differentiate copy)

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Ads

Bing-Ads

SEMRush

What it needs

Self-contained

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Daily Spend Pacing Monitor

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

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Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

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Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

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