Paid Search

Broad Match Brenda

Self-contained

Runs per account

What it does

Monitors broad match keyword performance in Google Ads and alerts when triggered search queries drift too far from the intended keyword intent, measured by conversion rate dropping 50%+ below the keyword average or irrelevant query percentage exceeding 30%.

What it outputs

Query relevance score
Conversion comparison
Recommendation to restrict
Add negatives

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Ads

Bing-Ads

What it needs

Self-contained

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Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

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Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

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Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

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