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Customer Intelligence

First-Party Data Gap Identifier

Self-contained

Runs per account

What it does

Audits the client's website and ad funnels for gaps in first-party data collection, such as missing email capture forms on high-traffic pages, no lead magnet on blog posts, or missing post-purchase data capture.

What it outputs

  • Page URL
  • Traffic volume
  • Missing collection point
  • Recommended implementation

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

Data it works with

GA4

GA4

MailChimp

MailChimp

Constant Contact

Constant Contact

What it needs

Self-contained

Tags

Audience, First-Party Data, Strategy

More agents in this category

AdOps

Conversion Tracking Integrity Checker

Verifies that conversion actions across ad platforms are properly firing, not double-counting, and aligned with analytics data.

Self-contained

Google Ads
Bing-Ads
Facebook
GA4

conversion-tracking-integrity-checker

Ad Budget Optimization

Daily Spend Pacing Monitor

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

Self-contained

Google Ads
Bing-Ads
Facebook

daily-spend-pacing-monitor

Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

Self-contained

Google Ads
Bing-Ads
Facebook

roas-threshold-enforcer

Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

Google Ads
Facebook
DV360
GA4

channel-contribution-calculator