Campaign Performance Monitoring
KPI Target Tracker
What it does
Compares current month-to-date ad performance against client-defined KPI targets (CPA, ROAS, conversions, spend) and projects end-of-month outcomes at current trajectory.
What it outputs
- KPI name
- Target
- MTD actual
- Projected EOM value
- On/off track status
How it runs
Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.
See this agent run on your accounts.
Every agent in the library, working off your own data, approved by your team.
Data it works with
Google Ads
What it needs
Self-contained
Tags
Monitoring, KPI, Alerts, Forecasting
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AdOps
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Verifies that conversion actions across ad platforms are properly firing, not double-counting, and aligned with analytics data.
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Ad Budget Optimization
Daily Spend Pacing Monitor
Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.
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Campaign Performance Monitoring
ROAS Threshold Enforcer
Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.
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Performance Analytics & Reporting
Channel Contribution Calculator
Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.
Self-contained
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