Performance Analytics & Reporting

Organic ROI Calculator Owen

Self-contained

Runs per account

What it does

Connects organic search traffic to revenue by mapping keyword rankings to sessions to conversions to revenue. Calculates the equivalent paid media value of organic traffic (what it would cost in ads). Projects future ROI based on planned ranking improvements.

What it outputs

Current organic revenue
Equivalent ad cost
Projected returns from optimization efforts

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

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Data it works with

Google Search Console

SEMRush

GA4

What it needs

Self-contained

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Self-contained

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