Paid Search

Smart Bidding Scout Sadie

Self-contained

Runs per account

What it does

Evaluates automated bidding strategy performance (tCPA, tROAS, Max Conversions, Max Clicks) vs. the manual bidding baseline or previous strategy.

What it outputs

Before/after metrics
Learning period status
Switch recommendation with rationale

How it runs

Deploy it per account across your whole portfolio. It works off your governed Data Cloud, so every run reads the same numbers your reports do, and it waits for your approval before anything changes in a live account.

See this agent run on your accounts.

Every agent in the library, working off your own data, approved by your team.

Get a Demo

Data it works with

Google Ads

Bing-Ads

What it needs

Self-contained

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AdOps

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Ad Budget Optimization

Daily Spend Pacing Monitor

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

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Campaign Performance Monitoring

ROAS Threshold Enforcer

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

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Performance Analytics & Reporting

Channel Contribution Calculator

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Self-contained

channel-contribution-calculator