Paid Search

Automatically flags and groups irrelevant search queries from Google Ads search term reports for bulk negative keyword addition.

Paid Search, Negatives, Keywords, Automation

Self-contained

query-quarantine-quinn

SEO

Identifies indexed website pages that have zero internal links pointing to them, making them effectively invisible to search engine crawlers.

SEO, Technical, Architecture

Self-contained

orphan-page-detector

Paid Search

Identifies Google Ads RSAs with 'Poor' or 'Average' ad strength and generates specific copy recommendations to reach 'Excellent.' Analyzes missing elements (keyword in headlines, unique descriptions, distinct CTAs) and outputs a fix list per RSA with current strength, issues found, and ready-to-use replacement assets.

Paid Search, RSA, Ad Strength, Google Ads

Self-contained

ad-strength-amplifier-ava

SEO

Identifies website pages missing structured data markup that could improve visibility in search results and AI-generated answers.

SEO, AEO, Schema, Technical

Self-contained

schema-markup-opportunity-finder

Paid Search

Breaks down Google Ads Quality Score components (expected CTR, ad relevance, landing page experience) per keyword and prescribes targeted improvements for each.

Paid Search, Quality Score, CTR, Landing Page

Self-contained

quality-score-coach-quincy

SEO

Identifies questions that people ask (from People Also Ask, forums, and AI search queries) related to the client's target topics that the client's content does not adequately answer.

SEO, AEO, Content, Strategy

Self-contained

question-based-content-gap-finder

Paid Search

Scores the semantic relevance between keywords, ad copy, and landing pages for each ad group in Google Ads.

Paid Search, Quality Score, Relevance

Self-contained

ad-relevance-ranger-rex

SEO

Maps the client's site content into a topic cluster visualization, identifying coverage gaps where the site lacks content compared to topical authority requirements.

SEO, Content, Topical Authority, Strategy

Self-contained

topical-authority-tara

Paid Search

Reviews paused keywords in Google Ads accounts and cross-references current search volume and competition data to identify candidates worth reactivating.

Paid Search, Keywords, Optimization

Needs Google Ads API

paused-keyword-reactivation-scout

SEO

Reviews the client's content library for evergreen optimization opportunities: identifies high-performing pages with outdated statistics, stale examples, or broken links.

SEO, Content, Refresh, Evergreen

Self-contained

evergreen-editor-eddie

Paid Search

Detects keywords across different campaigns or ad groups competing for the same search queries in Google Ads.

Paid Search, Cannibalization, Account Structure

Self-contained

keyword-cannibalization-mapper

SEO

Audits Core Web Vitals (LCP, INP, CLS) across all key pages of the client's website, pinpointing slow pages and specific performance bottlenecks (large images, unminified JS, render-blocking resources).

SEO, Technical, Core Web Vitals, Performance

Self-contained

speed-demon-stella

Paid Search

Categorizes search terms from Google Ads search term reports by user intent: transactional (buy, order, price), informational (how, what, guide), navigational (brand, login), and commercial investigation (best, review, compare).

Paid Search, Keywords, Intent

Self-contained

search-term-intent-classifier

SEO

Audits the client's XML sitemaps for completeness, accuracy, and compliance with search engine requirements.

SEO, Technical, Sitemap

Self-contained

sitemap-sentinel-simon

Paid Search

Generates an industry-specific negative keyword seed list based on the client's business type to prevent irrelevant traffic from day one.

Paid Search, Negatives, Onboarding

Self-contained

negative-keyword-seed-list-creator

SEO

Identifies website pages with mobile usability issues from Google Search Console data and crawl analysis, including viewport issues, small text, clickable elements too close together, and content wider than screen.

SEO, Technical, Mobile, UX

Self-contained

mobile-usability-flagger

Paid Search

Identifies exact-match keywords that could be safely broadened to phrase or broad (based on search term data showing relevant queries) and broad-match keywords that should be restricted (based on irrelevant query triggers).

Paid Search, Keywords, Match Type, Optimization

Self-contained

match-type-migration-recommender

SEO

Audits website images for visual search optimization across Google Images, Google Lens, and AI-powered visual search.

SEO, Visual Search, Images, Technical

Self-contained

visual-search-optimizer-violet

Paid Search

Analyzes ad conversion rates and CPA by day of week per campaign, identifying statistically significant day-level performance differences.

Paid Search, Bids, Scheduling

Self-contained

day-of-week-bid-recommender

SEO

Audits hreflang implementation, geo-targeting settings in Search Console, and localized content quality across multilingual and multi-regional websites.

SEO, International, Hreflang, Technical

Self-contained

international-seo-inspector-ingrid

Paid Search

Reviews keyword match types across all campaigns and recommends tightening (broad to phrase/exact for high-spend low-conversion terms) or broadening (exact to phrase for low-impression high-converting terms).

Paid Search, Keywords, Match Type, Optimization

Self-contained

match-type-max

SEO

Identifies high-value queries where the client's site can win position-zero featured snippets or Google AI Overview citations.

SEO, AEO, Featured Snippets, Content

Self-contained

snippet-sniper-sam

Paid Search

Groups related keywords into tightly themed ad groups using semantic similarity analysis to improve Quality Scores and ad relevance.

Paid Search, Keywords, Account Structure, Quality Score

Self-contained

keyword-cluster-kurt

SEO

Identifies the most-asked questions for the client's target topics by analyzing People Also Ask data, forum discussions, and AI search query patterns.

SEO, AEO, FAQ, Schema, Content

Self-contained

faq-farmer-frank

Paid Search

Identifies 'Low search volume' status keywords in Google Ads that are clogging the account without serving impressions.

Paid Search, Keywords, Cleanup, Account Structure

Self-contained

zero-volume-zach

SEO

Scores website content on LLM-readability: measuring clarity, logical structure, factual density, citation-worthiness, and conciseness.

SEO, AEO, Content, LLM, Readability

Self-contained

llm-readability-leo

Paid Search

Analyzes related campaign groupings and recommends portfolio bid strategies that optimize spend across campaigns as a unit rather than individually.

Paid Search, Bids, Strategy, Portfolio

Self-contained

portfolio-bidding-polly

SEO

Audits website E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals and recommends improvements to increase the likelihood that AI engines treat content as a primary source.

SEO, E-E-A-T, Authority, Trust, AEO

Self-contained

source-signal-sophie

Paid Search

Uses historical performance patterns from the account to predict expected CTR for new keyword and ad copy combinations before launch.

Paid Search, CTR, Forecasting, Quality Score

Self-contained

ctr-predictor-priya

SEO

Crawls client website pages and automatically generates valid JSON-LD schema markup for applicable types: Product, FAQ, HowTo, Article, Organization, LocalBusiness, BreadcrumbList.

SEO, Schema, Structured Data, AEO

Needs Web Scraper

schema-sculptor-sally

Paid Search

Audits Google Ads account structure (campaign hierarchy, ad group theming, keyword grouping, match type strategy) and recommends restructuring opportunities to improve performance, manageability, and budget control.

Paid Search, Account Structure, Audit, Onboarding

Self-contained

campaign-architect-carl

SEO

Scans the client's backlink profile for toxic, spammy, or unnatural links that could trigger search penalties, including links from PBNs, link farms, irrelevant foreign-language sites, and paid link networks.

SEO, Link Quality, Audit

Needs Ahrefs/Moz API

toxic-link-tina

Paid Search

Evaluates single-keyword ad groups (SKAGs) in Google Ads and recommends consolidation into single-theme ad groups (STAGs) to better leverage machine learning and reduce management overhead.

Paid Search, Account Structure, Google Ads, Optimization

Self-contained

skag-to-stag-stella

SEO

Identifies trending topics, journalists, and publications in the client's industry niche for digital PR outreach.

SEO, Link Building, Digital PR

Needs Web Scraper

digital-pr-publicist-penny

Paid Search

Analyzes returning visitor behavior and search patterns to build and refine remarketing lists for search ads (RLSA) targeting strategies.

Paid Search, RLSA, Retargeting, Audience

Self-contained

rlsa-strategist-rosa

SEO

Audits website pages for structured data implementation by crawling and testing schema markup against Google's Rich Result requirements.

SEO, Schema, Technical, AEO

Needs Web Scraper

schema-markup-validator

Paid Search

Reviews pinned asset configurations in Google Ads responsive search ads and recommends optimal pinning strategies based on performance data.

Paid Search, RSA, Google Ads, Copy

Self-contained

pin-strategy-penny

SEO

Identifies internal and external broken links across the client's website, prioritized by the linking page's traffic value and the number of pages affected.

SEO, Technical, Links

Needs Web Scraper

broken-link-scanner

Paid Search

Evaluates Google Performance Max asset groups for completeness (images, videos, headlines, long headlines, descriptions, business name, logos) and quality ratings assigned by Google.

Paid Search, Google Ads, QA

Needs Google Ads API

pmax-asset-group-auditor

Paid Search

Scans Google Merchant Center feed data for disapproved products, missing required attributes (GTIN, brand, product type), pricing mismatches between feed and website, and image quality issues.

Paid Search, E-Commerce, Shopping

Needs Google Merchant Center API

shopping-feed-error-detector