AdOps

Tests whether critical tracking tags (Google Tag, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel) are properly firing on key website pages (homepage, product pages, checkout, thank-you page).

AdOps, Tracking, QA

Needs Tag Manager API / Web Scraper

tag-firing-verification-bot

Campaign Performance Monitoring

Tracks viewability rates across display and programmatic campaigns and flags campaigns where viewability drops below 60% (IAB standard).

Monitoring, Display, Programmatic

Self-contained

viewability-rate-monitor

Performance Analytics & Reporting

Given a current conversion rate and desired minimum detectable effect (e.g., detect a 10% lift), calculates the required sample size per variant and estimated test duration based on current traffic volume.

Reporting, Testing, Statistics, CRO

Self-contained

a-b-test-sample-size-calculator

Taxonomy & Data Management

Visualizes the entire ad account structure as a hierarchical map (Account > Campaign > Ad Group/Ad Set > Ads/Keywords) identifying structural issues such as orphaned ad groups, single-ad ad groups, campaigns with mismatched objectives, and overly complex hierarchies.

Taxonomy, Onboarding, Audit

Self-contained

account-structure-mapper

Paid Search

Reviews Google Ads conversion tracking setup, identifies misattributed or redundant conversion actions (e.g., duplicate purchase events, counting page views as conversions), and ensures accurate optimization signals.

Paid Search, Conversion Tracking, QA, Governance

Self-contained

conversion-action-auditor-cora

Client & Account Management

Rewrites technical marketing performance reports into plain business language appropriate for client stakeholders who are not marketing experts.

Client Comms, Reporting, Accessibility

Self-contained

client-jargon-translator

Creative & Copy Auditing

Scrapes top-ranking competitor content for a target keyword and analyzes structural patterns: word count, heading structure, media usage (images, videos, tables), unique angles, and content freshness.

Creative Audit, Competitive Intel, SEO

Needs Web Scraper

competitor-content-analyzer

Marketing Strategy & Planning

Identifies websites linking to competitor sites but not to the client, presenting them as link-building targets.

Strategy, Competitive Intel, SEO, Link Building

Needs Ahrefs/Moz API

competitor-backlink-opportunity-finder

Customer Intelligence

Audits the client's website and ad funnels for gaps in first-party data collection, such as missing email capture forms on high-traffic pages, no lead magnet on blog posts, or missing post-purchase data capture.

Audience, First-Party Data, Strategy

Self-contained

first-party-data-gap-identifier

Content Creation

Restructures existing long-form website content into AI-friendly formats that search engines and LLMs can easily parse and cite: concise Q&A blocks, numbered step lists, comparison tables, and definition paragraphs.

Content, AEO, SEO, Optimization

Self-contained

answer-ready-content-formatter

SEO

Monitors Google Search Console indexing status for the client's website, flagging pages not indexed, stuck in 'Discovered - currently not crawled', erroneously excluded by robots.txt or noindex, or showing soft 404 errors.

SEO, Technical, Indexation

Self-contained

index-inspector-ivy

AdOps

Tests whether all required ad tracking pixels are firing correctly on key website pages (landing page, product page, checkout, thank-you page) after initial setup.

AdOps, Tracking, Onboarding, QA

Needs Web Scraper

pixel-tag-installation-validator

Campaign Performance Monitoring

Detects signals of ad fraud in display and programmatic campaigns, such as abnormally high CTR (5x+ average) with zero conversions, bot-like click patterns, and suspicious geographic clusters.

Monitoring, Fraud, Display, Programmatic

Self-contained

ad-fraud-indicator-flagger

Performance Analytics & Reporting

Builds an interactive web-based SEO dashboard with real-time ranking charts, organic traffic trend lines, conversion funnels, keyword movement tables, and competitive visibility benchmarks.

Reporting, SEO, Visualization, Dashboard

Self-contained

seo-dashboard-designer-dana

Taxonomy & Data Management

Takes client-specific variables (client name/code, channels used, campaign types, geographic markets, brand vs. non-brand) and generates a comprehensive campaign naming taxonomy for use across all ad platforms.

Taxonomy, Naming, Onboarding

Self-contained

naming-convention-generator

Paid Search

Analyzes top-performing headline combinations across Google Ads RSAs by correlating headline pairs with CTR and conversion rate.

Paid Search, RSA, Copy, Creative Audit, Google Ads

Self-contained

headline-hero-hank

Client & Account Management

Runs a comprehensive audit of an ad account (new or inherited) and generates a 0-100 health score across 20+ dimensions including account structure, tracking setup, keyword quality, creative freshness, audience targeting, budget efficiency, and Quality Scores.

Account Mgmt, Onboarding, Audit

Self-contained

account-health-scorecard-generator

Creative & Copy Auditing

Compares conversion rates across different CTA button variants (e.g., 'Buy Now' vs. 'Add to Cart' vs. 'Learn More') within the same campaign to identify which CTAs drive the most conversions.

Creative Audit, CTA, Paid Social

Self-contained

cta-variant-performance-comparer

Marketing Strategy & Planning

Monitors Meta Ad Library for competitor ad creatives, messaging themes, active campaign count, and ad format mix (video, static, carousel).

Strategy, Competitive Intel, Paid Social

Needs Meta Ad Library

competitor-social-ad-tracker

Customer Intelligence

Analyzes converting user data from ad platform audience reports and Google Analytics (demographics, device, geo, time-of-day, referral source, interests) to build a detailed Ideal Customer Profile.

Audience, Segmentation, ICP

Self-contained

top-converter-profile-builder

SEO

Audits all redirects across the client's website, identifying redirect chains (3+ hops), redirect loops, unnecessary 302s that should be 301s, and redirects pointing to non-200 pages.

SEO, Technical, Redirects, Architecture

Self-contained

redirect-wrangler-rex

AdOps

Crawls client website pages to audit ad tracking implementations for GDPR/CCPA compliance issues.

AdOps, Compliance, Privacy, Governance

Needs Web Scraper

gdpr-privacy-compliance-scanner

Campaign Performance Monitoring

Compares current month-to-date ad performance against client-defined KPI targets (CPA, ROAS, conversions, spend) and projects end-of-month outcomes at current trajectory.

Monitoring, KPI, Alerts, Forecasting

Self-contained

kpi-target-tracker

Performance Analytics & Reporting

Sends a daily or weekly ad performance summary to a specified Slack channel, including key metrics (spend, conversions, CPA, ROAS with period-over-period change), top 3 wins, top 3 alerts, and any metrics that moved more than 20%.

Reporting, Automation, Client Comms

Needs Slack API

slack-performance-digest-sender

Paid Search

Monitors Quality Score changes at the keyword level in Google Ads and alerts when scores drop by 2+ points within a 7-day window.

Paid Search, Quality Score, Google Ads

Self-contained

quality-score-decay-detector

Client & Account Management

Analyzes 6-12 months of historical ad campaign data across all active platforms to calculate baseline averages and standard deviations for key metrics (CPA, ROAS, CTR, CPC, conversion rate, spend).

Account Mgmt, Onboarding, Benchmarking

Self-contained

historical-performance-baseline-builder

Marketing Strategy & Planning

Queries ChatGPT, Perplexity, Gemini, and Copilot with 10+ brand-relevant questions (e.g., 'What is the best [product category]?', 'Compare [brand] vs [competitor]') and captures how the brand is mentioned, positioned, and recommended.

Strategy, AEO, Brand, Monitoring

Needs AI APIs / Web Scraper

ai-chatbot-brand-mention-monitor

Customer Intelligence

Analyzes ad conversion rates by age group and gender within each campaign and recommends specific demographic bid adjustments.

Audience, Bids, Optimization

Self-contained

demographic-bid-modifier-recommender

SEO

Scans indexed website pages and flags those with fewer than 300 words of unique content that are at risk of being considered thin content by search engines.

SEO, Content, Technical, On-Page

Self-contained

thin-content-identifier

AdOps

Manages scheduled campaign activations and pauses for promotions, seasonal campaigns, and dayparting rules.

AdOps, Automation, Scheduling

Needs Google Ads / Meta API

campaign-pause-activate-scheduler

Campaign Performance Monitoring

Analyzes the first 5 seconds of video ads by comparing 3-second view rates and skip rates across creatives.

Monitoring, Video, Creative

Self-contained

video-hook-effectiveness-scorer

Performance Analytics & Reporting

Calculates the conversion rate gap between mobile and desktop per landing page and campaign, then estimates the revenue lost from mobile underperformance.

Reporting, CRO, Mobile, Analytics

Self-contained

mobile-conversion-gap-calculator

Paid Search

Evaluates Google Ads description line performance across RSAs and suggests rewrites that improve CTR by incorporating proven persuasion patterns (benefit-first, social proof, urgency, specificity).

Paid Search, Copy, CTR, Creative Audit

Self-contained

description-doctor-doug

Client & Account Management

Generates and posts a formatted weekly ad performance digest to a dedicated client Slack channel.

Client Comms, Automation, Reporting

Needs Slack API

slack-client-update-poster

Marketing Strategy & Planning

Analyzes the brand's presence in Google's Knowledge Graph and structured data ecosystem, identifying key entities (people, products, topics, locations) currently associated with the brand.

Strategy, AEO, SEO, Brand

Self-contained

entity-authority-builder

SEO

Checks every indexed page on the client's site for missing H1 tags, duplicate H1s, or multiple H1 tags per page.

SEO, On-Page, Technical

Self-contained

h1-tag-auditor

Campaign Performance Monitoring

Identifies video ads where the 75% completion rate is below 15% and recommends whether to shorten, re-edit, or replace the creative.

Monitoring, Video, Paid Social

Self-contained

video-completion-rate-analyzer

Performance Analytics & Reporting

Takes raw ad performance data and generates a 3-paragraph executive summary suitable for C-suite stakeholders.

Reporting, Analytics, Client Comms

Self-contained

executive-summary-writer

Paid Search

Monitors competitor ad copy changes for the client's core keyword auctions using Microsoft Advertising auction insights and SERP data.

Paid Search, Competitive Intel, Copy, Monitoring

Self-contained

competitor-ad-copy-scout-colby

Client & Account Management

Analyzes all active client ad accounts for time-sensitive issues (budget pacing problems, disapproved ads, campaigns hitting spend limits, significant performance drops) and generates a prioritized task list for the day.

Account Mgmt, Productivity, Operations

Self-contained

daily-priority-task-generator

Marketing Strategy & Planning

Tracks competitors' newly published and updated content, identifying their top-performing pages, content strategies, and keyword targets.

Strategy, Competitive Intel, Content, SEO

Needs Web Scraper

competitor-content-scout-caleb

SEO

Flags high-traffic content pages that have not been updated in 12+ months, estimating ranking decay risk based on topic freshness sensitivity and competitive content publish dates.

SEO, Content, On-Page

Self-contained

content-freshness-scorer

Campaign Performance Monitoring

Reviews all domains, apps, and YouTube channels where display and video ads have appeared.

Monitoring, Display, Brand Safety, Programmatic

Self-contained

brand-safety-placement-auditor

Performance Analytics & Reporting

Identifies the highest-drop-off stage in the marketing/conversion funnel (impression to click, click to landing page, landing page to lead, lead to sale) and quantifies the revenue impact of each drop-off point.

Reporting, Analytics, CRO, Funnel

Self-contained

funnel-drop-off-analyzer

Paid Search

Compares CPA and ROAS across mobile, desktop, and tablet for each ad campaign, identifying significant device-level performance gaps.

Paid Search, Bids, Device, Optimization

Self-contained

device-performance-splitter

Client & Account Management

Scores each client account's management complexity based on number of active campaigns, platforms managed, monthly spend, optimization frequency, and communication cadence.

Account Mgmt, Agency Ops, Resource Mgmt

Self-contained

client-workload-balancer

SEO

Reformats existing long-form website content into AI-friendly answer formats optimized for citation by search engines and LLMs.

SEO, AEO, Content, Formatting

Self-contained

answer-format-annie

Campaign Performance Monitoring

Monitors Core Web Vitals (LCP, FID/INP, CLS) for key landing pages and alerts when any metric regresses from Good to Needs Improvement or Poor.

Monitoring, SEO, Core Web Vitals, Technical

Self-contained

page-speed-regression-flagger

Performance Analytics & Reporting

Generates a web-based interactive dashboard from raw ad performance data, featuring filterable charts (by date range, channel, campaign), KPI summary cards, trend line visualizations, and sortable data tables.

Reporting, Visualization, Dashboard

Self-contained

interactive-dashboard-builder

Paid Search

Analyzes ad conversion performance by geographic region (state, metro, city) and recommends location bid modifiers for underperforming or overperforming areas.

Paid Search, Bids, Geo

Self-contained

geo-bid-adjuster

Client & Account Management

Translates a client's stated business goals (e.g., 'grow revenue 20%', 'expand into new markets', 'reduce customer acquisition cost') into specific measurable marketing KPIs with target values per ad channel.

Account Mgmt, Onboarding, Strategy

client-goal-to-kpi-mapper

SEO

Classifies the client's keyword portfolio by search intent (informational, navigational, commercial investigation, transactional) and maps each keyword to the ideal content type (blog post, product page, comparison page, landing page) and funnel stage.

SEO, Keywords, Intent, Strategy

Self-contained

intent-mapper-isaac

Campaign Performance Monitoring

Cross-references product inventory status with active Shopping and product ads, flagging products currently being advertised that are out of stock.

Monitoring, E-Commerce, Shopping, Alerts

Needs Inventory Feed / API

out-of-stock-ad-pauser

Performance Analytics & Reporting

Cross-references expected GA4 events (as defined in the measurement plan) against actually fired events to identify tracking gaps.

Reporting, Tracking, Analytics

Needs GA4 API

ga4-event-tracking-verifier

Paid Search

Extracts and categorizes search terms triggering YouTube video discovery ads, identifying irrelevant terms consuming budget.

Paid Search, YouTube, Keywords

Self-contained

youtube-search-term-miner

Client & Account Management

Generates a complete checklist of all platform access, permissions, and credentials needed to manage a client's ad accounts, covering Google Ads, Meta Business Manager, Bing, Analytics, Tag Manager, Search Console, and any other relevant platforms.

Account Mgmt, Onboarding, Operations

Self-contained

access-and-permission-checklist

SEO

Identifies URLs consuming crawl budget without providing SEO value: parameter URLs, faceted navigation pages, internal search results, paginated archives, and near-duplicate pages.

SEO, Technical, Crawl

Self-contained

crawl-budget-waste-analyzer

Performance Analytics & Reporting

Generates a recurring task schedule for standard agency activities per client account: weekly optimization reviews, monthly reporting, quarterly strategy reviews, annual planning.

Reporting, Agency Ops, Productivity

recurring-task-scheduler

Paid Search

Analyzes device, location, time-of-day, and audience performance data to recommend granular bid adjustments that maximize conversions within budget.

Paid Search, Bids, Device, Geo, Scheduling

Self-contained

bid-adjuster-blake

Client & Account Management

Identifies data-backed opportunities to propose additional services to existing clients, such as new ad channels with strong audience fit, budget increases for campaigns at diminishing-returns thresholds, or new campaign types (video, shopping, retargeting).

Client Comms, Revenue, Upsell

Self-contained

upsell-opportunity-identifier

SEO

Optimizes video content for search visibility by generating SEO-rich titles, descriptions, chapter markers, transcripts, and VideoObject schema markup.

SEO, Video, YouTube, Schema

Self-contained

video-seo-victor

Performance Analytics & Reporting

Builds a multi-page report website with branded styling, navigation, and embedded data visualizations from ad performance data.

Reporting, Visualization, Client Comms

client-report-site-generator

Paid Search

Evaluates automated bidding strategy performance (tCPA, tROAS, Max Conversions, Max Clicks) vs. the manual bidding baseline or previous strategy.

Paid Search, Bids, Automation, Strategy

Self-contained

smart-bidding-scout-sadie

Client & Account Management

Creates a customized weekly optimization checklist per client ad account based on active campaigns, recent performance trends, and pending tests.

Account Mgmt, Productivity, Operations

Self-contained

weekly-optimization-checklist-builder

SEO

Designs and validates programmatic SEO strategies for scalable organic growth.

SEO, Programmatic, Strategy, Scale

Self-contained

programmatic-seo-planner-pablo

Performance Analytics & Reporting

Creates a web-based presentation with data visualizations, performance insights, and strategic recommendations formatted for client review meetings.

Reporting, Visualization, Client Comms

presentation-deck-builder

Paid Search

Reviews observation and targeting audience layers across Google Ads campaigns to find untapped high-performing segments or remove underperforming ones.

Paid Search, Audience, Targeting, Optimization

Self-contained

audience-layer-auditor-arlo

Client & Account Management

Creates a detailed migration plan for transitioning ad campaigns from a previous agency or in-house team, preserving historical performance data.

Account Mgmt, Onboarding, Operations

Self-contained

migration-plan-builder

SEO

Compares the headline and value proposition of an ad to its corresponding landing page content and scores message consistency on a 1-10 scale.

SEO, CRO, PPC, Message Match

Needs Web Scraper

landing-page-message-match-scorer

Performance Analytics & Reporting

Exports formatted ad performance data to a specified Google Sheet tab, creating clean summary tables with metrics, date ranges, and conditional formatting.

Reporting, Automation

google-sheets-report-pusher

Paid Search

Evaluates Google Ads campaign performance by age group, gender, household income, and parental status.

Paid Search, Demographics, Bids, Audience

Self-contained

demographic-dialer-donna

Client & Account Management

Parses client call meeting notes to extract action items, assigns owners and due dates, and tracks completion status across calls.

Client Comms, Account Mgmt, Productivity

action-item-tracker

SEO

Monitors when and how the client's brand and content are cited across AI search engines including ChatGPT, Perplexity, Gemini, and Copilot.

SEO, AEO, Brand, AI Search, Monitoring

Needs AI APIs / Web Scraper

citation-tracker-cleo

Paid Search

Analyzes Search Partner and Display Network opt-in performance per campaign in Google Ads, comparing CPA, CTR, and conversion rate on each network vs. Google Search alone.

Paid Search, Network, QA, Optimization

Self-contained

network-navigator-nora

Client & Account Management

Creates a customized client onboarding questionnaire based on their industry, ad channels in scope, and service level.

Account Mgmt, Onboarding

Self-contained

onboarding-questionnaire-generator

SEO

Monitors rich result eligibility and win rates across all page types on the client's site.

SEO, Schema, Rich Results, Monitoring

Self-contained

rich-result-reggie

Paid Search

Analyzes assisted conversion paths in Google Ads to identify keywords and campaigns that drive upper-funnel value (assist conversions) but appear underperforming on last-click attribution.

Paid Search, Attribution, Conversion, Upper-Funnel

Self-contained

assisted-conversion-ace

SEO

Identifies website pages losing organic traffic month-over-month and diagnoses the likely cause: outdated information, rising competition, algorithm changes, or technical issues.

SEO, Content, Monitoring, Refresh

Self-contained

content-decay-detective-diane

Paid Search

Calculates lost impression share (budget and rank) per campaign in Google Ads and estimates the incremental conversions and revenue available if gaps were closed.

Paid Search, Impression Share, Opportunity

Self-contained

impression-share-gap-calculator

SEO

Detects and diagnoses the impact of Google algorithm updates on the client's organic performance.

SEO, Algorithm, Monitoring, Recovery

Self-contained

algorithm-impact-auditor-alex

Paid Search

Compares the client's active keyword portfolio against Microsoft Advertising auction insights data and competitor visibility to find high-value search terms competitors are bidding on that the client is missing.

Paid Search, Keywords, Competitive Intel, Opportunity

Self-contained

keyword-gap-greta

SEO

Identifies multiple pages on the same site ranking for the same target keyword, splitting ranking signals and traffic.

SEO, Keywords, On-Page, Architecture

Self-contained

cannibalization-detector

Paid Search

Tests and recommends the strongest call-to-action phrases based on historical conversion data across the Google Ads account portfolio.

Paid Search, CTA, Copy, Optimization

Self-contained

cta-crafter-cassie

SEO

Analyzes the full SERP layout for priority keywords, mapping all result types present: organic listings, AI Overviews, featured snippets, video carousels, image packs, People Also Ask, knowledge panels, and ads.

SEO, SERP, Strategy, AEO

Self-contained

serp-landscape-luke

Paid Search

Matches Google Ads keywords to their landing page content and flags misalignments where the landing page doesn't reflect the keyword's intent, which hurts Quality Score and inflates CPC.

Paid Search, Quality Score, Landing Page, CPC

Self-contained

landing-page-liaison-lola

SEO

Compares target keyword difficulty scores against the client site's domain authority and page-level authority to identify realistic ranking opportunities.

SEO, Keywords, Strategy

Self-contained

keyword-difficulty-vs-authority-matcher

Paid Search

Compares conversion rates across ad groups and keywords within campaigns, flagging statistical outliers, both high performers deserving more traffic and low performers wasting spend.

Paid Search, CRO, Conversion, Optimization

Self-contained

conversion-rate-optimizer-cleo

SEO

Generates descriptive, SEO-friendly alt text for batches of images based on page content context and target keywords.

SEO, Content, Accessibility, Bulk

Self-contained

image-alt-text-writer

Paid Search

Analyzes ad performance by hour of day, identifying high-converting and low-converting time windows.

Paid Search, Bids, Scheduling

Self-contained

hour-of-day-bid-recommender

SEO

Evaluates the client's website mobile experience against Google mobile-first indexing requirements.

SEO, Technical, Mobile, UX

Self-contained

mobile-first-miguel

Paid Search

Analyzes hourly and day-of-week conversion patterns across ad campaigns to recommend ad scheduling that concentrates spend during peak performance windows.

Paid Search, Bids, Scheduling, Dayparting

Self-contained

dayparting-diana

SEO

Scans all indexed pages on the client's site for duplicate or near-duplicate title tags and meta descriptions, which dilute SEO signals and confuse search engines.

SEO, On-Page, Technical, Bulk

Self-contained

title-tag-duplicate-finder

Paid Search

Detects duplicate keywords across campaigns and ad groups in Google Ads that cause internal auction competition and wasted spend.

Paid Search, Keywords, QA, Cleanup

Self-contained

duplicate-danny

SEO

Analyzes lead capture form length and field types across ad landing pages.

SEO, CRO, UX, Lead Gen

Needs Web Scraper

form-field-friction-analyzer

Paid Search

Monitors cost-per-click trends in Google Ads and alerts when CPCs spike above profitable thresholds, defined as the CPC at which CPA would exceed the target given the current conversion rate.

Paid Search, CPC, Bids, Alerts

Self-contained

cpc-ceiling-celia

SEO

Catalogs all trust and conversion elements on ad landing pages: testimonials, trust badges, security seals, social proof counters, guarantees, logos, phone numbers, and live chat.

SEO, CRO, UX, Conversion

Needs Web Scraper

landing-page-element-inventorier

Paid Search

Audits DKI (Dynamic Keyword Insertion) usage across Google Ads campaigns, flags risky implementations that could produce awkward or brand-unsafe ad text, and recommends where DKI could improve relevance and CTR.

Paid Search, DKI, Copy, QA

Self-contained

dynamic-keyword-insertion-dex

SEO

Analyzes the client's keyword portfolio to identify queries dominated by zero-click results (AI Overviews, featured snippets, knowledge panels that answer the query without a click).

SEO, AEO, Keywords, Strategy, Zero-Click

Self-contained

zero-click-zelda

Paid Search

Generates a comprehensive keyword list for a new or expanding ad account, organized by theme, search intent (informational, transactional, navigational), and match type.

Paid Search, Keywords, Onboarding

Self-contained

keyword-universe-builder

SEO

Analyzes the client's backlink profile against top organic competitors, identifying domains that link to competitors but not to the client (link gap opportunities).

SEO, Link Building, Competitive Intel

Needs Ahrefs/Moz API

backlink-bloodhound-bella