AdOps

Verifies that conversion actions across ad platforms are properly firing, not double-counting, and aligned with analytics data.

AdOps, Tracking, QA, Governance

Self-contained

conversion-tracking-integrity-checker

Ad Budget Optimization

Calculates daily spend as a percentage of monthly budget and flags accounts pacing more than 10% ahead or behind target.

Budget, Pacing, Alerts, PPC, Paid Social

Self-contained

daily-spend-pacing-monitor

Campaign Performance Monitoring

Flags ad campaigns or ad groups falling below a client-defined ROAS floor for 7+ consecutive days.

Monitoring, ROAS, Alerts, PPC, Paid Social

Self-contained

roas-threshold-enforcer

Performance Analytics & Reporting

Calculates each marketing channel's (Search, Social, Display, Video, Email) contribution to total conversions, revenue, and spend as a percentage-of-total breakdown.

Reporting, Analytics, Attribution

Self-contained

channel-contribution-calculator

Taxonomy & Data Management

Compares conversion counts between the ad platform (Google Ads, Meta) and analytics platform (GA4) per campaign, flagging discrepancies greater than 15%.

Taxonomy, Data Quality, Governance

Self-contained

conversion-count-discrepancy-flagger

Paid Search

Monitors cost-per-acquisition trends across all ad campaigns and alerts on statistically significant CPA spikes (2+ standard deviations above the 14-day rolling average) before they drain budget.

Paid Search, CPA, Anomaly Detection, Alerts

Self-contained

cpa-anomaly-detector-ada

Client & Account Management

Analyzes the language and tone in recent client email threads and meeting notes to score overall relationship sentiment on a scale of 1-5 (positive, neutral, concerned, frustrated, at-risk).

Client Comms, Retention, Risk

Self-contained

client-sentiment-analyzer

Creative & Copy Auditing

Audits all Google Ads campaigns for missing ad extensions (sitelinks, callouts, structured snippets, call extensions, image extensions) and scores extension completeness as a percentage.

Creative Audit, PPC, Extensions, QA

Self-contained

ad-extension-coverage-checker

Marketing Strategy & Planning

Monitors Microsoft Advertising auction insights for new competitors that were not present 30 days ago and assesses their aggressiveness (impression share ramp, position above rate).

Strategy, Competitive Intel, PPC, Alerts

Self-contained

new-market-entrant-detector

Customer Intelligence

Evaluates uploaded customer list match rates across Google Ads and Meta, flagging lists with less than 30% match rate that need data enrichment.

Audience, CRM, Data Quality

Self-contained

customer-list-match-rate-checker

Content Creation

Generates unique, keyword-rich meta descriptions for website pages that have missing or duplicate meta descriptions.

Content, SEO, On-Page, Bulk

Self-contained

meta-description-bulk-writer

Paid Social

Ranks ad placements (Feed, Stories, Reels, Audience Network, Messenger, Right Column, etc.) by CPA within each Meta and social campaign.

Paid Social, Placements, Optimization

Self-contained

placement-performance-ranker

SEO

Mines search term data, People Also Ask results, and AI query patterns to uncover high-value long-tail keyword opportunities (3+ words) with low competition and strong conversion potential.

SEO, Keywords, Long-Tail, Research

Self-contained

long-tail-larry

Reputation & Listings Management

Monitors the client's rankings in Google Local Pack (3-pack) and Maps results for priority keywords across all business locations.

Reputation, Local, SEO, Rankings, Monitoring

Self-contained

local-pack-tracker-lorenzo

Organic Social Optimization

Calculates email list health by analyzing bounce rate, unsubscribe rate, open rate, spam complaint rate, and list growth rate.

Organic Social, Email, Data Quality

Self-contained

list-health-scorer

AdOps

Identifies Google Ads campaigns sharing budgets where one campaign consumes 70%+ of the shared budget, starving other campaigns of delivery.

AdOps, Budget, QA

Self-contained

shared-budget-conflict-detector

Ad Budget Optimization

Identifies ad accounts with more than 15% of monthly budget unspent in the final week of the month.

Budget, Reallocation, Pacing

Self-contained

unused-budget-reallocator

Campaign Performance Monitoring

Compares actual CPA and ROAS against automated bid strategy targets (tCPA, tROAS) across Google Ads and Meta campaigns.

Monitoring, PPC, Bids, CPA, ROAS

Self-contained

bid-strategy-performance-reviewer

Performance Analytics & Reporting

Maps the most common multi-touch conversion paths across ad channels (e.g., Display > Search > Brand Search > Convert) and identifies which channel sequences produce the highest conversion rates and lowest CPA.

Reporting, Attribution, Analytics

Self-contained

conversion-path-mapper

Taxonomy & Data Management

Flags when different campaigns or ad platforms in the same client account are using different attribution windows (e.g., Google Ads on 30-day click vs. Meta on 7-day click/1-day view), making cross-platform comparison invalid.

Taxonomy, Attribution, Data Quality

Self-contained

attribution-window-inconsistency-flagger

Paid Search

Calculates the average time-to-conversion per campaign by analyzing conversion lag data (days between click and conversion).

Paid Search, Attribution, Reporting

Self-contained

conversion-lag-analyzer

Client & Account Management

Identifies the top 3 ad performance wins from the past reporting period (e.g., campaigns that beat CPA targets, significant ROAS improvements, record conversion volumes) and packages each with supporting data, a visual trend chart, and a business impact statement.

Client Comms, Reporting, Retention

Self-contained

win-highlighter

Creative & Copy Auditing

Tracks engagement metrics (likes, comments, shares) on social ad posts and identifies ads with high social proof (100+ engagements) that should receive increased budget to leverage accumulated social validation.

Creative Audit, Paid Social, Engagement

Self-contained

social-proof-scorer

Marketing Strategy & Planning

Calculates the client's share of voice vs. competitors for target keywords based on ad impression share (paid search) and organic ranking visibility (SEO).

Strategy, Competitive Intel, PPC, SEO

Self-contained

share-of-voice-calculator

Customer Intelligence

Identifies ad sets targeting audiences with 30%+ overlap, quantifying wasted spend from self-competition.

Audience, Paid Social, Waste

Self-contained

audience-overlap-calculator

Content Creation

Compares ad copy, blog drafts, email content, and social posts against a brand style guide covering approved tone, terminology, and banned words.

Content, Brand Voice, QA

Self-contained

brand-voice-consistency-checker

Paid Social

Ranks display ad sizes (300x250, 728x90, 160x600, 320x50, etc.) by CTR, conversion rate, and CPA across campaigns.

Paid Social, Display, Creative, Optimization

Self-contained

display-ad-size-performance-ranker

SEO

Audits and rewrites title tags and meta descriptions at scale across the client's website.

SEO, On-Page, Title Tags, Meta, Bulk

Self-contained

meta-magic-marco

Reputation & Listings Management

Allocates ad budget across multi-location campaigns based on each location's population, competition density, and historical ad performance.

Reputation, Local, Budget

Self-contained

store-level-budget-distributor

Organic Social Optimization

Analyzes traffic trends for published blog and content pages, identifying those with declining organic traffic trajectories.

Organic Social, Content, SEO, Monitoring

Self-contained

content-decay-predictor

AdOps

Scans all active ad accounts (Google Ads, Meta, Bing) for disapproved ads and categorizes them by rejection reason (policy violation, trademark issue, landing page problem, etc.).

AdOps, Compliance, Alerts, PPC, Paid Social

Self-contained

ad-disapproval-monitor

Ad Budget Optimization

Analyzes spend-to-conversion curves per campaign to identify the spend level at which incremental CPA exceeds the target by 20%+.

Budget, ROAS, CPA, Optimization

Self-contained

diminishing-returns-budget-capper

Campaign Performance Monitoring

Flags Meta/social ad sets spending more than $50/day with zero conversions for 3+ consecutive days.

Monitoring, Paid Social, Waste, Alerts

Self-contained

ad-set-budget-waste-finder

Performance Analytics & Reporting

Transforms raw SEO data (ranking changes, organic traffic trends, conversion data) into compelling narrative reports.

Reporting, SEO, Analytics, Client Comms

Self-contained

seo-storyteller-stan

Taxonomy & Data Management

Verifies that all required tracking is properly configured for a new client account: Google Ads conversion tags, Meta Pixel events, GA4 goals, Google Tag Manager setup, UTM parameters, and cross-domain tracking.

Taxonomy, Tracking, Onboarding, QA

Self-contained

tracking-setup-auditor

Paid Search

Identifies search terms consuming ad budget with zero conversions over the past 14 days across all Google Ads and Bing campaigns.

Paid Search, Waste, Keywords

Self-contained

wasted-spend-sniffer

Client & Account Management

Analyzes ad performance trends, communication frequency, response times, and client sentiment signals to score client retention risk on a 1-100 scale (100 = highest risk).

Client Comms, Retention, Risk

renewal-risk-scorer

Creative & Copy Auditing

Identifies ads where CTR has declined 30%+ from its peak while impression frequency has increased 2x+, signaling creative exhaustion.

Creative Audit, Paid Social, Fatigue, Alerts

Self-contained

creative-fatigue-detector

Marketing Strategy & Planning

Ranks competitors by impression share and overlap rate from Microsoft Advertising auction insights data, tracking share changes over the past 30, 60, and 90 days.

Strategy, Competitive Intel, PPC

Self-contained

auction-insight-competitor-ranker

Customer Intelligence

Identifies email subscribers who have not opened or clicked in 90+ days and segments them by recency tier (90-day, 180-day, 365-day).

Audience, Email, Segmentation

Self-contained

re-engagement-segment-builder

Content Creation

Generates 10 email subject line variants for a given campaign, optimized for open rate using patterns from historical email performance data.

Content, Email, Copywriting

Self-contained

email-subject-line-generator

Paid Social

Calculates deduplicated reach and combined frequency across multiple display and social networks (Meta, Google Display, programmatic) to prevent audience overexposure.

Paid Social, Display, Reach, Programmatic

Self-contained

cross-network-reach-and-frequency-analyzer

SEO

Identifies keywords where the client's site ranks positions 2-10 that currently trigger a featured snippet owned by a competitor.

SEO, Keywords, SERP Features, Opportunity

Self-contained

featured-snippet-opportunity-finder

Reputation & Listings Management

Identifies ad campaigns with overlapping geographic targeting that could cause self-competition between store locations or service areas.

Reputation, Local, Paid Search, AdOps

Self-contained

geo-radius-overlap-detector

Organic Social Optimization

Takes email A/B test results (subject line, send time, content, or design variants) and determines statistical significance at the 95% confidence level.

Organic Social, Email, A/B Test

Self-contained

email-a-b-test-analyzer

AdOps

Identifies campaigns within an ad account that appear to be duplicates based on overlapping naming patterns, identical targeting settings, and similar creative assets.

AdOps, QA, Cleanup

Self-contained

duplicate-campaign-detector

Ad Budget Optimization

Compares platform-reported ad spend (Google Ads, Meta, Bing, etc.) against invoiced amounts per client and flags discrepancies greater than 2%.

Budget, Finance, Audit

Self-contained

invoice-reconciler

Campaign Performance Monitoring

Uses statistical analysis (z-scores) to flag any ad performance metric that deviates more than 2 standard deviations from its 30-day rolling average.

Monitoring, Anomaly Detection, Alerts

Self-contained

metric-anomaly-detector

Performance Analytics & Reporting

Ranks all geographic locations (city, metro, state, or store location) by key ad performance metrics (conversions, CPA, ROAS) and identifies top and bottom performers.

Reporting, Local, Multi-Location

Self-contained

location-performance-ranker

Taxonomy & Data Management

Checks when each marketing dataset (Google Ads, Meta, Analytics, Search Console, etc.) was last updated and alerts when data is stale beyond acceptable thresholds (e.g., more than 24 hours for daily data, more than 48 hours for platform data).

Taxonomy, Data Quality, Monitoring

Self-contained

data-freshness-monitor

Paid Search

Tracks Microsoft Advertising auction insights trends (impression share, overlap rate, position above rate, outranking share) over 30/60/90-day windows.

Paid Search, Competitive Intel, Alerts

Self-contained

auction-insight-trend-tracker

Client & Account Management

Generates data-backed optimization recommendations based on current ad campaign performance, formatted as a client-ready email or document.

Client Comms, Strategy, Upsell

Self-contained

proactive-recommendation-drafter

Creative & Copy Auditing

Audits Meta Advantage+ Shopping campaigns for proper creative format specs, text overlay compliance (under 20% text), image/video aspect ratios, and brand safety settings.

Creative Audit, Meta, Paid Social, QA

Self-contained

advantage-creative-compliance-checker

Marketing Strategy & Planning

Generates a competitive landscape brief for a new client showing who they are competing against in paid search (from Microsoft Advertising auction insights) and organic search (from SERP analysis) for their target keywords.

Strategy, Onboarding, Competitive Intel

Self-contained

competitor-landscape-briefer

Customer Intelligence

Tracks retargeting audience pool sizes over time across ad platforms and alerts when any pool shrinks below platform-recommended minimums (e.g., below 1,000 for Meta or 100 for Google).

Audience, Retargeting, Monitoring

Self-contained

retargeting-pool-size-monitor

Content Creation

Analyzes blog posts and landing page copy using Flesch-Kincaid grade level, Gunning Fog Index, and average sentence length.

Content, Copywriting, QA

Self-contained

content-readability-scorer

Paid Social

Identifies display ad placements that consistently appear below the fold based on viewability data, resulting in low viewability and engagement.

Paid Social, Display, Viewability

Self-contained

above-the-fold-placement-filter

SEO

Compares the client's ranking keyword portfolio against the top 3-5 organic competitors, surfacing high-volume keywords where competitors rank on page 1 but the client does not.

SEO, Keywords, Competitive Intel, Strategy

Self-contained

content-gap-identifier

Reputation & Listings Management

Takes a master keyword list and generates location-specific variants for each target market (e.g., 'plumber' becomes 'plumber in Austin TX', 'Austin plumber near me').

Reputation, Local, SEO, Keywords

Self-contained

local-keyword-localizer

Organic Social Optimization

Categorizes unsubscribe survey responses into actionable themes (too frequent, not relevant, never signed up, prefer other channels) and tracks theme distribution over time.

Organic Social, Email, Audience

Self-contained

unsubscribe-reason-categorizer

AdOps

Tracks ad creative assets with time-sensitive content such as specific dates, seasonal promotions, limited-time offers, or holiday references.

AdOps, Creative, Alerts

Self-contained

asset-expiration-alerter

Ad Budget Optimization

Identifies the top 20% of products by conversion volume in Shopping/e-commerce campaigns and recommends budget shifts to prioritize them.

Budget, E-Commerce, Shopping, Optimization

Self-contained

best-seller-budget-allocator

Campaign Performance Monitoring

Monitors daily ad spend against monthly budget targets and alerts when campaigns are on track to underspend by 10%+ or overspend by 5%+.

Monitoring, Budget, Alerts, Pacing

Self-contained

budget-pacing-alert

Performance Analytics & Reporting

Categorizes each ad campaign as accelerating, stable, decelerating, or declining based on 3-month trend analysis of key metrics (conversions, CPA, ROAS).

Reporting, Analytics, Trends

Self-contained

mom-trend-classifier

Taxonomy & Data Management

Maps entity IDs across different marketing platforms to ensure data joins correctly in cross-platform reporting.

Taxonomy, Data Quality, Governance

Self-contained

cross-account-id-mapper

Paid Search

Detects declining CTR trends in Google Ads text and display campaigns that signal ad fatigue, defined as CTR dropping 20%+ over 30 days while impressions remain stable.

Paid Search, Creative Audit, CTR, Alerts

Self-contained

ad-fatigue-finder-frank

Client & Account Management

Audits an ad account's last 90 days of data and calculates total wasted spend from irrelevant search terms, poor-performing placements, audiences with zero conversions, and ads running to out-of-stock products.

Account Mgmt, Onboarding, Audit, Waste

Self-contained

wasted-spend-quantifier

Creative & Copy Auditing

Validates ad copy drafts against platform-specific character limits: Google Ads headlines (30 chars), descriptions (90 chars), Meta primary text (125 chars), etc. Flags any copy that exceeds limits and shows characters over.

Creative Audit, Copy, QA, PPC, Paid Social

Self-contained

ad-copy-character-counter

Marketing Strategy & Planning

Compares client ad performance metrics (CTR, CPC, CPA, ROAS, conversion rate) against industry benchmarks for their vertical.

Strategy, Benchmarking, Competitive Intel

Self-contained

industry-benchmark-comparer

Customer Intelligence

Checks all active targeting audiences across ad platforms and flags those below minimum viable size thresholds that cause delivery issues (e.g., under 1,000 users for Meta, under 100 for Google remarketing).

Audience, QA, Targeting

Self-contained

audience-size-validator

Content Creation

Takes ad campaign objectives, target audience profile, and product/service details, then outputs 5 distinct creative concepts.

Content, Creative, Strategy, PPC, Paid Social

Self-contained

ad-creative-concept-generator

Paid Social

Flags Meta, TikTok, and LinkedIn ad sets where average impression frequency exceeds platform-specific thresholds (e.g., 3x/week for prospecting, 7x/week for retargeting) within a 7-day window.

Paid Social, Frequency, Optimization

Self-contained

frequency-cap-enforcer

SEO

Analyzes page heading structures (H1 through H6) across the client's website, flagging missing H1 tags, duplicate H1s, incorrect heading nesting (e.g., H3 under H1 skipping H2), missed keyword opportunities in headings, and accessibility issues.

SEO, On-Page, Technical, Accessibility

Self-contained

heading-hierarchy-hannah

Reputation & Listings Management

Manages and compares SEO performance across multiple business locations, tracking organic rankings, local traffic, and conversions by geography.

Reputation, Local, Multi-Location, SEO, Strategy

Self-contained

multi-location-manager-mia

Organic Social Optimization

Takes a single ad creative brief (copy, visuals, CTA) and outputs platform-specific format requirements and adapted copy for Meta (1:1, 4:5, 9:16), TikTok (9:16 vertical), LinkedIn (1.91:1 landscape), and Pinterest (2:3).

Organic Social, Creative, Multi-Channel

Self-contained

cross-platform-creative-reformatter

AdOps

Audits campaign, ad group, and ad labels/tags across Google Ads and Meta for consistency and completeness.

AdOps, QA, Taxonomy

Self-contained

label-and-tag-organizer

Ad Budget Optimization

Projects end-of-month spend per ad account based on current daily run rate, with confidence intervals and adjustment scenarios (e.g., if spend increases/decreases 10%).

Budget, Forecasting, Pacing

Self-contained

monthly-spend-forecast

Campaign Performance Monitoring

Scores display and programmatic ad placements by viewability rate, CTR, and conversion rate.

Monitoring, Display, Programmatic

Self-contained

placement-quality-scorer

Performance Analytics & Reporting

Takes a completed performance data table and generates the accompanying narrative section for a client report.

Reporting, Client Comms, Automation

Self-contained

report-narrative-auto-writer

Taxonomy & Data Management

Checks that ad performance data from multiple platforms (Google Ads, Meta, Analytics, Bing) is aligned to the same timezone before aggregation.

Taxonomy, Data Quality, Governance

Self-contained

timezone-alignment-validator

Paid Search

Audits all Google Ads accounts for sitelink, callout, structured snippet, call, image, and price extensions, checking for completeness, relevance, and performance.

Paid Search, Extensions, Creative Audit, QA

Self-contained

extension-engineer-ellie

Client & Account Management

Drafts a client-friendly email explaining a significant ad performance change (e.g., CPA spike, ROAS drop, budget overspend).

Client Comms, Reporting, Alerts

Self-contained

performance-alert-email-drafter

Creative & Copy Auditing

Surfaces ads with CTR below the campaign average by more than 50% that have received 1,000+ impressions, indicating statistically meaningful underperformance.

Creative Audit, PPC, CTR

Self-contained

low-ctr-ad-identifier

Marketing Strategy & Planning

Identifies products or services with strong seasonal search trends by analyzing year-over-year search volume and ad performance data.

Strategy, E-Commerce, Seasonality

Self-contained

seasonal-product-promoter

Customer Intelligence

Identifies ad audiences where average impression frequency exceeds 5x per week while conversion rate has declined 20%+ from peak, signaling audience fatigue.

Audience, Paid Social, Frequency

Self-contained

audience-saturation-detector

Content Creation

Takes a long-form blog post and generates repurposed content across formats: 5 social media posts (platform-specific for LinkedIn, Instagram, Twitter), 3 email newsletter snippets, 1 infographic outline with key data points, and 1 video script outline (60-second format).

Content, Repurposing, Multi-Channel

Self-contained

content-repurposer

Paid Social

Checks all LinkedIn ad campaign audiences and flags any below the 50,000 member threshold that typically causes delivery issues, high CPMs, and limited optimization signal.

Paid Social, LinkedIn, Audience

Self-contained

linkedin-audience-size-validator

SEO

Analyzes website content readiness for voice search queries by evaluating conversational keyword targeting, concise answer formatting (30-word answer blocks), local intent optimization, and FAQ coverage.

SEO, Voice Search, AEO, Content

Self-contained

voice-search-vera

Reputation & Listings Management

Audits Google Business Profile listings for completeness across all fields (business hours, categories, description, photos, services, Q&A, attributes) and scores each location on a 0-100 scale.

Reputation, Local, GBP, Audit

Needs Google Business Profile API

gbp-listing-completeness-auditor

Organic Social Optimization

Ranks historical email subject lines by open rate and identifies patterns that drive performance, such as length, personalization tokens, emoji usage, question format, and urgency words.

Organic Social, Email, Copy, Optimization

Self-contained

subject-line-performance-analyzer

AdOps

Checks all active ad destination URLs for proper UTM parameter formatting, consistency, and compliance with the client's UTM naming taxonomy.

AdOps, Tracking, UTM, QA

Self-contained

utm-parameter-validator

Ad Budget Optimization

Scores each ad account's budget utilization efficiency on a 0-100 scale by comparing actual spend against allocated budget.

Budget, Efficiency, Scoring

Self-contained

budget-utilization-scorer

Campaign Performance Monitoring

Flags ad campaigns where CPC has increased more than 20% week-over-week and identifies likely causes such as increased auction competition, Quality Score drops, or bid strategy changes.

Monitoring, PPC, Alerts, CPC

Self-contained

cpc-spike-flagger

Performance Analytics & Reporting

Combines ad platform spend data with CRM lead quality scores (qualified vs. unqualified) to calculate cost per qualified lead (CPQL) per campaign and channel.

Reporting, Analytics, Lead Gen, CRM

Self-contained

cost-per-lead-quality-analyzer

Taxonomy & Data Management

Compares current marketing data against previously captured historical snapshots to detect retroactive data changes (e.g., conversion values changing due to attribution model updates or platform restatements).

Taxonomy, Data Quality, Audit

Self-contained

historical-data-integrity-checker

Paid Search

Tracks Microsoft Advertising impression share and overlap rate against key competitors over 30/60/90-day windows, alerting on significant competitive pressure changes (10%+ impression share swing).

Paid Search, Competitive Intel, Impression Share, Monitoring

Self-contained

share-of-voice-tracker-vince

Client & Account Management

Generates a monthly ad performance recap email per client with tone calibrated to results: celebratory for strong months, solution-oriented for challenging ones.

Client Comms, Reporting, Retention

Self-contained

monthly-recap-email-writer

Creative & Copy Auditing

Takes top-performing ad copy from existing campaigns and generates 5 new variants for A/B testing, each with a different hook, value proposition emphasis, or CTA approach.

Creative Audit, Copy, A/B Test, Paid Social

Self-contained

new-ad-variant-generator

Marketing Strategy & Planning

Monitors whether the client's content appears in Google AI Overviews for target keywords and tracks inclusion rate over time.

Strategy, AEO, SEO

Self-contained

ai-overview-presence-checker

Customer Intelligence

Compares CPA and ROAS across lookalike audience percentages (1%, 2%, 5%, 10%) for Meta and similar platforms to identify the optimal expansion threshold.

Audience, Paid Social, Lookalike

Self-contained

lookalike-audience-performance-tracker