Content Creation

Analyzes top-performing blog content, search trends, and keyword gaps in the client's niche to generate 10 blog topic ideas.

Content, SEO, Strategy, Ideation

Self-contained

blog-topic-generator

Paid Social

Analyzes video ad completion rates by video length (6s, 15s, 30s, 60s+) and audience segment across social platforms.

Paid Social, Video, Optimization

Self-contained

video-ad-length-recommender

SEO

Simulates a search engine crawl of the client's website, identifying crawl errors (4xx, 5xx), blocked resources (robots.txt, noindex issues), redirect chains (3+ hops), and crawl budget waste (parameter URLs, thin pages, duplicate content).

SEO, Technical, Crawl, Audit

Self-contained

crawl-commander-carlos

Reputation & Listings Management

Monitors review sentiment across Google, Yelp, and industry-specific directories for all client locations.

Reputation, Local, Reviews, Monitoring, Sentiment

review-radar-rosa

Organic Social Optimization

Analyzes email automation sequences (drip campaigns, nurture flows) for drop-off points where subscribers disengage.

Organic Social, Email, Automation

Self-contained

drip-sequence-gap-finder

AdOps

Compares current campaign settings (bid strategy, targeting, networks, locations, schedules, budgets) against a baseline configuration snapshot and flags any unauthorized or unintended changes.

AdOps, QA, Governance

Self-contained

campaign-setting-drift-detector

Ad Budget Optimization

Analyzes CPA and ROAS across all campaigns in an account and recommends specific dollar amounts to shift from underperforming campaigns (CPA above target) to overperforming campaigns.

Budget, Reallocation, ROAS, CPA

Self-contained

cross-campaign-budget-rebalancer

Campaign Performance Monitoring

Tracks CPM trends by ad platform and campaign objective, alerting when CPMs spike 25%+ above the 30-day rolling average.

Monitoring, Paid Social, CPM, Alerts

Self-contained

cpm-trend-spotter

Performance Analytics & Reporting

Generates a plain-English summary of week-over-week changes in key ad performance metrics (spend, impressions, clicks, conversions, CPA, ROAS, CTR) across all active campaigns.

Reporting, Analytics, Summary

Self-contained

wow-performance-change-summarizer

Taxonomy & Data Management

Validates campaign, ad group, and ad names across Google Ads and Meta against the agency's naming taxonomy (expected format, required fields like client code, channel, objective).

Taxonomy, Naming, QA

Self-contained

campaign-naming-convention-enforcer

Paid Search

Detects when new competitors enter the client's Microsoft Advertising auctions or existing competitors increase bidding aggressiveness (impression share jumps 15%+ in a week).

Paid Search, Competitive Intel, Bids, Alerts

Self-contained

auction-pressure-patty

Client & Account Management

Generates a one-page client call briefing document by analyzing recent ad campaign performance data.

Client Comms, Account Mgmt, Reporting

Self-contained

call-prep-brief-generator

Creative & Copy Auditing

Calculates the open-to-submit ratio for lead generation ad forms (Meta Lead Ads, LinkedIn Lead Gen) and flags forms with submission rates below 20%.

Creative Audit, Paid Social, CRO, Lead Gen

Self-contained

lead-form-drop-off-analyzer

Marketing Strategy & Planning

Tracks which competitors appear in featured snippets, People Also Ask boxes, knowledge panels, and other SERP features for the client's target keywords.

Strategy, Competitive Intel, SEO

Self-contained

competitor-serp-feature-monitor

Customer Intelligence

Takes a marketing persona document (demographics, interests, behaviors, pain points) and translates it into specific ad platform targeting parameters for Google Ads, Meta, LinkedIn, and TikTok.

Audience, Targeting, Strategy

Self-contained

persona-to-targeting-translator

Content Creation

Creates detailed SEO content briefs for writers, including target keyword, secondary keywords, recommended word count, H2/H3 heading structure, competing article analysis (top 5 ranking pages), internal linking targets, and key questions to answer.

Content, SEO, Strategy

Self-contained

content-brief-generator

Paid Social

Benchmarks video ad view-through rates against format-specific standards (e.g., 15s in-feed vs. 6s bumper vs. 30s skippable) across YouTube and social platforms.

Paid Social, Video, YouTube

Self-contained

video-view-through-rate-analyzer

SEO

Compares the number of indexed pages in Google Search Console to the number actually receiving organic traffic.

SEO, Technical, Crawl

Self-contained

index-bloat-identifier

Reputation & Listings Management

Tracks competitor ad presence in specific local markets by running location-specific searches for target keywords and recording which competitors appear.

Reputation, Local, Competitive Intel

Needs Web Search

local-competitor-ad-monitor

Organic Social Optimization

Analyzes email open and click rates by send time (hour of day and day of week) for each audience segment.

Organic Social, Email, Timing

Self-contained

send-time-optimizer

AdOps

Monitors Meta and TikTok pixel event firing rates and alerts when key events (Purchase, Lead, AddToCart, ViewContent) drop by 30%+ day-over-day.

AdOps, Tracking, Alerts, Paid Social

Needs Meta/TikTok API

pixel-event-health-checker

Ad Budget Optimization

Monitors the ratio of agency management fees to media spend per client and alerts when the ratio drifts above 25% or outside client-agreed ranges.

Budget, Finance, Agency Ops

Self-contained

fee-to-spend-ratio-tracker

Campaign Performance Monitoring

Flags organic keywords that have dropped 5+ positions in search rankings within the past 7 days.

Monitoring, SEO, Rankings, Alerts

Self-contained

keyword-ranking-drop-alert

Performance Analytics & Reporting

Identifies products in the Google Shopping feed that have received zero ad impressions in the past 30 days and diagnoses likely causes (disapproved, low bid, poor product data, out of stock, suppressed by campaign priority).

Reporting, E-Commerce, Shopping

Self-contained

zero-impression-product-finder

Taxonomy & Data Management

When an ad performance metric shows an extreme change (3x+ increase or 50%+ decrease), cross-references with other data sources (analytics, CRM, platform status pages) to determine if it reflects real performance or a data/tracking error.

Taxonomy, Data Quality, Validation

Self-contained

metric-spike-drop-validator

Paid Search

Mines search term reports to discover high-converting long-tail keyword opportunities hiding in the data: search terms with 3+ words that have converted but aren't yet added as keywords.

Paid Search, Keywords, Growth, Long-Tail

Self-contained

long-tail-lenny

Client & Account Management

Analyzes recent ad campaign performance data and predicts the 5 most likely questions a client will ask based on notable metric changes (spend increases, CPA spikes, conversion drops).

Client Comms, Account Mgmt, Retention

Self-contained

client-question-predictor

Creative & Copy Auditing

Analyzes historical ad CTA performance data (e.g., 'Shop Now' vs. 'Learn More' vs. 'Get Started') and ranks CTA variants by conversion rate, segmented by channel (Search, Social, Display) and campaign objective.

Creative Audit, CTA, Optimization

Self-contained

cta-effectiveness-ranker

Marketing Strategy & Planning

Calculates the client's share of organic search visibility vs. competitors across the target keyword set, based on ranking positions and search volumes.

Strategy, Competitive Intel, SEO, Share of Voice

Self-contained

share-of-search-shawn

Customer Intelligence

Analyzes which Google in-market and affinity audience segments have the highest conversion rates and lowest CPA within existing campaigns.

Audience, Targeting, PPC

Self-contained

in-market-segment-recommender

Content Creation

Generates platform-specific social media captions for LinkedIn, Instagram, and Twitter/X from a single content theme, blog URL, or campaign brief.

Content, Social, Copywriting

Self-contained

social-post-caption-writer

Paid Social

Identifies social ad campaigns optimizing for traffic or engagement objectives when the client's actual business goal is conversions or leads, a common setup error that wastes budget.

Paid Social, Strategy, QA

Self-contained

campaign-objective-mismatch-flagger

SEO

Discovers broken links (404s) on high-authority websites in the client's niche and matches them to relevant existing content on the client's site that could serve as a replacement.

SEO, Link Building, Outreach

Needs Web Scraper

broken-link-builder-blake

Reputation & Listings Management

Cross-references business Name, Address, and Phone number (NAP) across Google Business Profile, the client's website, and major directories (Yelp, Bing Places, Apple Maps, Yellow Pages).

Reputation, Local, SEO, Citations

Needs Google Business Profile API

local-seo-nap-consistency-checker

AdOps

Reviews auto-applied Google Ads recommendations from the past 30 days and flags any that may have negatively impacted performance since application.

AdOps, PPC, QA, Google Ads

Needs Google Ads

auto-applied-recommendation-reviewer

Ad Budget Optimization

Analyzes year-over-year ad performance patterns to identify seasonal peaks and valleys per channel.

Budget, Seasonality, Planning

Self-contained

seasonal-budget-adjuster

Campaign Performance Monitoring

Monitors daily keyword ranking movements across Google, Bing, and AI search engines for the client's target keyword set.

Monitoring, SEO, Rankings, Alerts

Self-contained

ranking-radar-rachel

Performance Analytics & Reporting

Tracks conversion rates across landing page A/B test variants over time, monitoring for statistical significance and performance degradation.

Reporting, CRO, Testing

Self-contained

page-variant-performance-tracker

Taxonomy & Data Management

Scores Google Merchant Center or shopping feed completeness across all required and recommended attributes (title, description, GTIN, brand, product type, custom labels, images).

Taxonomy, E-Commerce, Data Quality

Self-contained

product-feed-completeness-auditor

Paid Search

Audits customer match list freshness, match rates, and targeting coverage across Google Ads campaigns.

Paid Search, Customer Match, Audience, CRM

Self-contained

customer-match-maven-mia

Client & Account Management

Scans ad account data for the top 10 fastest, easiest optimizations that will show immediate performance improvement, such as pausing high-spend zero-conversion keywords, adding obvious negative keywords, fixing disapproved ads, or adjusting bids on outlier performers.

Account Mgmt, Onboarding, Audit

Self-contained

quick-win-identifier

Creative & Copy Auditing

Compares ad copy messaging (headline, value proposition, offer, CTA) to the corresponding landing page content and flags misalignment that may be hurting Quality Score or conversion rate.

Creative Audit, CRO, PPC, Message Match

Needs Web Scraper

landing-page-mismatch-detector

Marketing Strategy & Planning

Captures and catalogs competitor ad copy from Google search results for target keywords, identifying messaging themes, offers, CTAs, and unique selling propositions.

Strategy, Competitive Intel, PPC

Needs Web Scraper

competitor-ad-copy-scraper

Customer Intelligence

Analyzes conversion rates by days-since-visit for retargeting audiences (1-day, 3-day, 7-day, 14-day, 30-day windows) and identifies where conversion probability drops below profitable thresholds.

Audience, Retargeting, Paid Social

Self-contained

retargeting-window-optimizer

Content Creation

Takes an existing ad or content headline and generates 5 alternative versions, each using a different psychological trigger (curiosity, urgency, social proof, specificity, fear of missing out).

Content, Copywriting, A/B Test

Self-contained

headline-a-b-variant-writer

Paid Social

Compiles a master placement exclusion list from low-performing, brand-unsafe, and bot-traffic-heavy placements across all display and social campaigns.

Paid Social, Display, Brand Safety

Self-contained

placement-exclusion-list-builder

SEO

Tests ad landing page load times and scores them against Core Web Vitals thresholds (LCP under 2.5s, INP under 200ms, CLS under 0.1).

SEO, CRO, Core Web Vitals, Technical

Needs Web Scraper

landing-page-load-speed-scorer

Reputation & Listings Management

Generates personalized, on-brand responses to Google Business Profile reviews.

Reputation, Local, GBP, Reviews

gbp-review-response-drafter

AdOps

Reviews all paused campaigns across ad accounts and flags those paused for 90+ days that should be either archived or reactivated.

AdOps, Cleanup, Audit

Self-contained

paused-campaign-auditor

Ad Budget Optimization

Calculates the break-even ROAS for each client based on their product margins and flags any campaigns currently running below break-even.

Budget, ROAS, Profitability, E-Commerce

Self-contained

roas-break-even-calculator

Campaign Performance Monitoring

Monitors email campaign spam complaint rates, bounce rates, and authentication records (SPF, DKIM, DMARC) to flag deliverability risks before they impact campaign performance.

Monitoring, Email, Deliverability, Alerts

Needs Email Platform API

deliverability-risk-flagger

Performance Analytics & Reporting

Applies multiple attribution models (last-click, first-click, linear, time-decay, data-driven) to the same conversion data and highlights where models disagree most.

Reporting, Attribution, Analytics

Self-contained

cross-channel-attribution-modeler

Taxonomy & Data Management

Audits all tracked ad destination URLs against the established UTM naming taxonomy, checking source, medium, campaign, content, and term parameters for proper values and formatting.

Taxonomy, UTM, QA, Governance

Self-contained

utm-taxonomy-compliance-auditor

Paid Search

Analyzes Google Ads search term reports to identify irrelevant queries that have triggered ads 3+ times without conversion.

Paid Search, Negatives, Waste

Self-contained

negative-keyword-gap-finder

Client & Account Management

Generates a structured client meeting agenda by pulling open action items from previous calls, flagging significant ad campaign performance changes (spend, CPA, ROAS shifts greater than 15%), and listing upcoming milestones (campaign launches, budget renewals, QBR dates).

Client Comms, Account Mgmt, Productivity

Self-contained

meeting-agenda-builder

Creative & Copy Auditing

Evaluates all Responsive Search Ad headlines and descriptions in Google Ads accounts, flagging assets rated 'Low' by Google's performance grading.

Creative Audit, PPC, Google Ads, Copy

Self-contained

rsa-asset-performance-grader

Marketing Strategy & Planning

Scrapes competitor landing pages for target keywords and analyzes their structure (headline, subhead, CTA count, form fields, trust elements), messaging themes, offer types, and page load speed.

Strategy, Competitive Intel, CRO

Needs Web Scraper

competitor-landing-page-analyzer

Customer Intelligence

Verifies that CRM audience exports match the expected segment criteria and row counts before uploading to ad platforms.

Audience, CRM, Data Quality

Needs CRM API

crm-audience-sync-validator

Content Creation

Analyzes People Also Ask data, search query patterns, and support ticket themes to generate a comprehensive FAQ section with 10-20 concise Q&A pairs.

Content, SEO, AEO, Schema

Self-contained

faq-generator

Paid Social

Analyzes display retargeting frequency distribution and identifies the point where additional impressions yield diminishing or negative returns (CTR declining per incremental impression).

Paid Social, Display, Frequency, Retargeting

Self-contained

retargeting-frequency-capper

SEO

Monitors which SERP features (featured snippets, People Also Ask, video carousels, image packs, knowledge panels, AI Overviews) appear for the client's target keywords and tracks whether the client's site is present in each feature.

SEO, SERP Features, Monitoring

Self-contained

serp-feature-tracker

AdOps

Runs a comprehensive pre-launch checklist for new ad campaigns covering tracking setup, audience targeting, budget configuration, creative assets, landing page status, and billing verification.

AdOps, Launch, QA

Self-contained

pre-launch-checklist-validator

Ad Budget Optimization

Projects next month's CPA per ad channel based on historical trends, seasonality, and planned budget changes.

Budget, CPA, Forecasting

Self-contained

cost-per-acquisition-forecaster

Campaign Performance Monitoring

Monitors all active A/B tests and campaign experiments across Google Ads and Meta, tracking sample size, conversion rate difference, and statistical confidence level.

Monitoring, Testing, A/B Test

Self-contained

experiment-status-tracker

Performance Analytics & Reporting

Connects organic search traffic to revenue by mapping keyword rankings to sessions to conversions to revenue.

Reporting, SEO, ROI, Analytics

Self-contained

organic-roi-calculator-owen

Taxonomy & Data Management

Scans marketing datasets for missing or null values in critical fields (spend, conversions, impressions, campaign name, date) and alerts before gaps corrupt reports.

Taxonomy, Data Quality, Governance

Self-contained

missing-data-gap-detector

Paid Search

Flags Google Ads ad groups containing more than 20 keywords or mixing multiple match types that cannibalize each other.

Paid Search, Account Structure, QA

Self-contained

ad-group-bloat-detector

Client & Account Management

Generates quarterly business review content for client presentations from ad campaign performance data.

Client Comms, Reporting, QBR

Self-contained

qbr-slide-content-generator

Creative & Copy Auditing

Compares CTR across different video ad thumbnails and identifies visual patterns associated with higher click rates (e.g., faces, text overlays, bright colors, action shots).

Creative Audit, Video, YouTube, CTR

Self-contained

thumbnail-ctr-ranker

Marketing Strategy & Planning

Takes campaign specifications (channels, creative needs, audiences, budget, tracking requirements) and generates a detailed launch timeline with task dependencies, milestones, resource requirements, and owner assignments.

Strategy, Agency Ops, Planning

Self-contained

campaign-launch-timeline-builder

Customer Intelligence

Analyzes ad platform conversion data to identify user segments with above-average lifetime value or conversion rates.

Audience, Segmentation, LTV

Self-contained

high-value-segment-identifier

Content Creation

Generates video ad scripts in 30-second, 60-second, and 90-second formats from a product brief.

Content, Video, Copywriting

video-script-writer

Paid Social

Takes a video ad script and generates a shot-by-shot storyboard outline with visual direction, on-screen text callouts, speaker cues, B-roll suggestions, and timing per shot.

Paid Social, Video, Creative

Self-contained

video-script-to-storyboard-generator

SEO

Scrapes client landing pages and evaluates CTA button placement against best practices: above-the-fold visibility, number of CTAs per page, contrast ratio against background, button size, and proximity to key content sections.

SEO, CRO, UX

Needs Web Scraper

cta-placement-auditor

AdOps

Creates a timestamped log of all campaign changes (bid adjustments, budget changes, new ads, paused items, targeting updates) made across ad platforms in a given period.

AdOps, Audit, Governance

Self-contained

change-log-generator

Ad Budget Optimization

Checks Google Ads, Meta, Bing, and other ad platforms for payment failures, declined cards, or billing issues that could cause campaign pauses.

Budget, Finance, Alerts

Needs Google Ads / Meta API

platform-payment-failure-monitor

Campaign Performance Monitoring

Analyzes spend-to-conversion curves per ad campaign and flags campaigns in the diminishing returns zone where incremental CPA exceeds the target by 25%+.

Monitoring, CPA, Optimization

Self-contained

diminishing-returns-identifier

Performance Analytics & Reporting

Creates formatted KPI summary cards for the 6 most important metrics per client (spend, conversions, CPA, ROAS, CTR, and a custom KPI), each with a sparkline showing 7-day trend, current value, and WoW change.

Reporting, Visualization, KPI

Self-contained

dashboard-kpi-card-generator

Taxonomy & Data Management

Scans marketing datasets for duplicate records that could cause double-counting in reports: duplicate conversion events, repeated campaign entries, or duplicate cost rows.

Taxonomy, Data Quality, Governance

Self-contained

duplicate-record-detector

Paid Search

Monitors broad match keyword performance in Google Ads and alerts when triggered search queries drift too far from the intended keyword intent, measured by conversion rate dropping 50%+ below the keyword average or irrelevant query percentage exceeding 30%.

Paid Search, Keywords, Match Type, Monitoring

Self-contained

broad-match-brenda

Client & Account Management

Takes a client change request (e.g., 'add 3 new campaigns', 'expand to TikTok', 'restructure ad groups by product line') and estimates implementation time in hours, expected impact on ad performance metrics (CPA, ROAS), risk level, and dependencies.

Account Mgmt, Agency Ops, Planning

Self-contained

change-request-impact-estimator

Creative & Copy Auditing

Checks localized or translated ad copy and landing page content for cultural relevance, proper unit conversions (metric/imperial), date format consistency, currency formatting, and regional terminology issues.

Creative Audit, Content, Localization, QA

Self-contained

content-localization-reviewer

Marketing Strategy & Planning

Takes a description of a recurring marketing operations process (e.g., campaign launch workflow, monthly reporting procedure, client onboarding steps) and generates a formatted Standard Operating Procedure document with numbered steps, role assignments, tool references, QA checkpoints, and estimated time per step.

Strategy, Agency Ops, Documentation

Self-contained

sop-document-generator

Customer Intelligence

Reviews audience exclusion lists across all ad campaigns and flags missing exclusions that cause wasted spend, such as existing customers in prospecting campaigns or recent converters in awareness campaigns.

Audience, Targeting, QA

Self-contained

audience-exclusion-auditor

Content Creation

Rewrites a piece of marketing content (ad copy, email, blog excerpt, social post) to match a specified tone (formal, casual, authoritative, playful, or urgent) while preserving the core message and key selling points.

Content, Copywriting, Brand Voice

Self-contained

tone-adjuster

Paid Social

Queries Perplexity AI for target topics and keywords relevant to the client's business and tracks whether the client's content is cited in responses.

Paid Social, AEO, Brand

Needs Perplexity / Web Scraper

perplexity-visibility-tracker

SEO

Identifies high-value website pages (by traffic or ranking potential) receiving fewer than 3 internal links and recommends specific existing pages that should link to them.

SEO, Internal Linking, On-Page

Self-contained

internal-link-gap-finder

AdOps

Estimates the projected impact of a proposed bulk change to ad campaigns (e.g., bid adjustments, budget changes, keyword additions) before execution.

AdOps, Risk, Planning

Self-contained

bulk-change-impact-analyzer

Ad Budget Optimization

Generates a quarterly budget allocation plan across ad channels (Search, Social, Display, Video) based on historical performance, seasonality patterns, and growth targets.

Budget, Planning, Seasonality, Strategy

Self-contained

quarterly-budget-planner

Campaign Performance Monitoring

Identifies YouTube channels and videos where ads have been placed that show poor performance (CTR below 0.1% or zero conversions with 1000+ impressions) or brand safety concerns.

Monitoring, YouTube, Brand Safety

Self-contained

youtube-placement-excluder

Performance Analytics & Reporting

Takes two A/B test variants' conversion data (sample size and conversion count per variant) and calculates whether the performance difference is statistically significant at the 95% confidence level.

Reporting, Analytics, A/B Test, Statistics

Self-contained

statistical-significance-tester

Taxonomy & Data Management

Verifies that all monetary values (spend, revenue, CPA, ROAS) in cross-platform marketing reports use the same currency.

Taxonomy, Data Quality, Finance

Self-contained

currency-consistency-checker

Paid Search

Specializes in maximizing ad performance for campaigns with budgets under $50/day by identifying the most efficient keyword and bid combinations.

Paid Search, Budget, Optimization, Small Business

Self-contained

micro-budget-milo

Client & Account Management

Prepares briefing notes on competitor advertising activity that may come up in client conversations.

Client Comms, Competitive Intel, Account Mgmt

Self-contained

competitor-mention-preparer

Creative & Copy Auditing

Analyzes the top 10% performing ad creatives across an account to identify common elements: format type (static/video/carousel), copy length, CTA style, color scheme, imagery type, and headline patterns.

Creative Audit, Paid Social, Patterns

Self-contained

winning-creative-pattern-finder

Marketing Strategy & Planning

Scrapes and compares competitor content libraries (blogs, resource centers, guides) against the client's site to identify topics where 2+ competitors have published content but the client has none.

Strategy, Competitive Intel, SEO, Content

Needs Web Scraper

competitor-content-gap-mapper

Customer Intelligence

Analyzes cart abandonment data segmented by product category, cart value ($0-50, $50-200, $200+), and time-since-abandonment (1hr, 24hr, 3-day, 7-day).

Audience, E-Commerce, Retargeting

cart-abandonment-retargeting-segmenter

Content Creation

Generates unique, benefit-focused product descriptions from product attribute data (name, features, specs, price, category) at scale.

Content, E-Commerce, Copywriting, Bulk

product-description-writer

Paid Social

Analyzes which content sources AI search engines (Google AI Overviews, Perplexity, ChatGPT) cite for target queries in the client's industry.

Paid Social, AEO, Content

Needs Web Scraper

citation-source-analyzer

SEO

Runs a comprehensive Generative Engine Optimization (GEO) audit on any URL, scoring content for AI-readability, citation likelihood, structured data quality, entity clarity, and source authority signals.

SEO, AEO, GEO, Audit, Content

Self-contained

geo-audit-gus